Digital Search Strategist

2 weeks ago

dindigul, India beBeePaidSearch Full time

Job Title: Google Ads Manager / SpecialistThis role is designed for a professional who can build, refine and optimise paid search strategies that elevate brand visibility while delivering measurable returns.About the RoleThis is a part-time remote position with a focus on impactful output rather than hours logged. You will work closely with brand, digital and performance teams to achieve business goals.Key ResponsibilitiesCampaign Architecture: Build structured campaigns with clear thematic relevance, maintain logical keyword groupings, match types and bidding models, and adapt structure as markets shift and competition evolves.Performance Refinement: Optimise bids, placements, ad copy and landing page alignment, identify inefficiencies early and take corrective action, evaluate audience signals and apply precision targeting.Analytical Judgement: Interpret search data, cost patterns and conversion behaviour, recommend direction based on evidence, not intuition, and present findings in a concise, business-friendly format.Collaboration & Integration: Coordinate with creative, content, analytics and brand teams, ensure messaging across campaigns remains consistent with Estée Lauder's identity, align ads strategy with broader marketing priorities.Indicators of ExcellenceWe assess candidates through capability signals, not strict requirements. Key indicators include experience managing Google Ads in performance-driven environments, strong understanding of search intent, bidding mechanics and optimisation cycles, ability to spot meaningful patterns in data and act decisively, clear communication—structured, precise and calm under shifting conditions, familiarity with skincare, beauty, luxury, or retail sectors is a plus, reliable self-management in a remote, part-time framework.Working RhythmPart-time: Focus on impactful output rather than hours logged.Remote: Offering autonomy to plan and execute your workflow.Regular Syncs: With brand, digital and performance teams.Culture: Built on clarity, accountability and ongoing refinement.

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