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3 days ago
Position: Lead - Performance Marketing
Experience - 7+
CTC - 30 LPA
Industry - Consumer Durables
Location - Gurgaon
Responsibilities:
- The Lead – Performance Marketing will be responsible for developing and executing comprehensive performance marketing strategies, driving customer acquisition and retention, and optimizing campaign effectiveness.
- Define and execute a comprehensive performance marketing strategy aligned with the company’s overall business objectives, focusing on customer acquisition and revenue growth.
- Design and manage Below The Line (BTL) marketing programs to create brand pull, achieve market share, and drive sales targets.
- Drive retail traffic by conceptualizing and executing innovative marketing programs that attract customers to physical stores.
- Develop and implement B2B marketing strategies to drive business relationships and partnerships with other companies.
- Oversee communications related to company/brand equity, working closely with the commercial and partnership teams to ensure consistency in messaging and maximize brand impact.
- Foster customer engagement across all marketing touchpoints, ensuring consistency and quality in brand messaging.
Interested candidates can share their CVs on 📲WhatsApp - 8078189052 or 📧 email at harichandana.b@unisoninternational.net
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