Sr. Content Writer
2 months ago
Company Description
Torani, established in 2018, is a fashion brand based in Noida, India, known for incorporating tradition and history into modern designs. The creative director's vision focuses on telling impactful stories through innovative silhouettes and inclusive fashion perspectives. Torani has made a mark in the Indian Fashion Industry with its revival of traditional prints, unique saree designs, and compelling campaign concepts.
Role Description
This is a full-time on-site role for a Sr. Content Writer at Torani India in Noida. The Content Writer will be responsible for creating engaging web content, developing content strategies, conducting research, writing, proofreading, and implementing effective storytelling techniques to resonate with the brand's vision.
Qualifications
Spearheaded development of SEO-optimized content including website pages, blog posts, articles, and social media posts, increasing organic website traffic by 20%.
Strong storytelling abilities and creative writing skills, poetry, script writing
Generate content briefs for internal and external teams, developing an effective 3-day turnaround initiative for every campaign.
Analyze brand and industry trends to drive customer engagement.
Liaison with marketing, sales, and design teams to identify, align, and prioritize content opportunities.
Write clear and persuasive copy for editorial pieces, landing pages, and blog articles, as well as for products in support of other teams
Maintain a detailed editorial calendar
Excellent communication and interpersonal skills
Knowledge of fashion industry trends and terminology
Experience in Content Strategy and Proof-reading
Ability to collaborate with cross-functional teams
Bachelor's degree in English, Journalism, Communications, or related field
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