Senior Associate

1 week ago

bangalore, India ZET Full time
At the core we believe that people who are driven by passion are the ones who drive this world. We at ZET are a bunch of passionate people who are on a mission to make a difference in people’s lives. We are bringing fintech to the untapped Bharat of 500 million online users. We are building the largest network of trusted agents via a platform that connects consumers to financial brands with the power of technology. Alongside providing a source of income to the largest unemployed sector.Building for the next billion users, we are determined to expand the reach of fintech to Bharat. Employing millions of agents across tier 2, 3 & 4 cities of India, our app acts as a platform that helps digital-first fintech brands reach the users in the untapped parts. Raising $13M in our series A funding in March 2022, we are proud to be backed by General Catalyst, Nexus, Sequoia Surge, Waterbridge and other leading Angel Investors. Starting with only two in 2019, we are now a workforce of high spirited people diligently striving to enable fintech for Bharat.
Problems we are solvingLack of awareness - Consumers are unaware of the best financial solutions in the market.No proper medium - Fintech brands find it difficult to reach out to the right consumers in tier 2,3 & 4 cities.Trust deficit - Unlike an urban user, consumers from rural areas lack trust in modern fintech services & products.
The rise of ZETApril 2019,
Founded by Manish Shara & Yash DesaiAugust, 2020, Raised Seed Funding led by
Waterbridge VenturesJuly 2021, Raised $5 M led by
Sequoia’s Surge, Nexus Venture Partners
& renowned Angel investors.March 2022, Raised $13M in Series A round led by
General Catalyst
& renowned Angel investors.
Angel Investors who trust our missionKunal Shah - Co Founder, CREDKalyan Krishnamurthy- CEO FlipkartHarshil Mathur - Co Founder, RazorpayVidit Aatrey - Founder & CEO, MeeshoSujeet Kumar - Co Founder, UdaanLalit Keshre - CEO, GROWWGaurav Munjal - Co-founder & CEO, UnacademyAakrit Vaish - Co-founder & CEO, HaptikJitendra Gupta - Founder, JupiterAmrish Rau - CEO PineLabsGokul Rajaram - Product & Business, Doordash
Why ZETHigh-end TechnologyMake in IndiaAccelerated GrowthBuild for next Billion usersFast pace & InnovationOpportunity to Thrive
Responsibilities:
Define and execute strategies driven by user research and market intelligence for optimising the user funnel growth, considering both funnel demand and conversion.Strategize and drive acquisition, conversion and expansion by investing in the product life cycle.Analyse and lead incremental improvements to our product journey.Setup and measure success metrics through effective analysing of both product and user behaviour data.Closely work with the product management and marketing team to align, develop product strategy and execution plans.Discover opportunities to optimise user journeys and value propositions.Make sure the product can capture value by improving distribution and enablement.Always analyse funnel performance, monitor test and campaign success metrics.Comprehend various forms of attribution, audience profiling and online analytics platformsCollaborate across functions by providing insights into product data, funnel,engagement and growth metrics to manage product growth.
Requirements:
3+ years of relevant experience in product led growth marketing.MBA in Business, Marketing, or other related disciplines will be preferred.Ability to drive priorities in a fast paced environment by collaborating and onboarding all stakeholders with a data driven approach.Strongly driven by metrics, process and macro trends.Strong multi tasking skills for managing multiple products aligning to business priorities.Strong data driven decision making skills.Experience in basic app re-engagements platforms like Moengage, CleverTap, etc.Excellent analytical and structured thinking along with interpersonal and communication skills.Accustomed to dealing with ambiguity in a fast-paced environment.Proven ability to collaborate successfully across cross functions.

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