Search Engine Optimization Analyst

4 days ago

tamil nadu, India Tata Consultancy Services Full time

Job Description Details:Role -AI SEO Analyst Required Technical Skill Set GEO, AEO, Keyword research and optimization, competitor analysis, AI SEO audit, on-page SEO, off-page SEO, technical SEO, analytics, HTML/CSS No. of Requirements -1 Desired Experience Range -6 to 10 years Location of Requirement -Chennai Desired Competencies (Technical/Behavioral Competency) Must-Have Deep understanding of generative engine optimization and answer engine optimization concepts Proven experience with SEO tools such as AI conductor, Semrush and other AI-powered SEO platforms Expertise in keyword research and content strategy specifically for AI-driven search engines Strong analytical skills to interpret search data and AI insights to optimize content and SERP performance Ability to develop and implement AI SEO strategies for enterprise-level clients Knowledge of structured data, schema markup, and its impact on answer engine optimization Familiarity with natural language processing principles and their application in SEO Excellent communication skills for cross-functional collaboration and client reporting Good-to-Have Experience with content generation tools powered by AI (GPT-based platforms) Understanding of voice search optimization and conversational AI trends Familiarity with data visualization tools to present SEO insights effectively Knowledge of machine learning fundamentals as applied to search algorithms Basic coding skills for SEO automation and data analysis Awareness of emerging AI search technologies like Google Bard, Microsoft Copilot et al. Responsibility of / Expectations from the Role We are seeking an experienced AI SEO analyst to strategize and implement cutting edge AI driven SEO strategies tailored for generative search engine and answer engine optimization. The ideal candidate will leverage advanced tools like AI conductor and Semrush to drive visibility, engagement, and measurable SEO performance for our Fortune 500 clients. This role demands a deep understanding of AI-powered search behavior, content generation, and data-driven optimization techniques to ensure our clients lead in emerging search landscapes Qualifications Must-Have Bachelor’s or Master’s degree in Business, Marketing, Communications, or Information Technology Desired Qualifications Bachelor’s or Master’s degree in Business, Marketing, Communications or Information Technology

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