Aptita | Business Manger

2 weeks ago

mumbai, India Aptita Full time

Paid Search

Summary –

· Skills Required – Google Ads, Bing Ads

· Location – Mumbai, Pune , Hyderabad , Gurgaon , Bangalore

· Experience range – 4+ Years

· Shift timings (If applicable) – US Shift ( Must be flexible for all shift )


Job Responsibilities –

As a Search Performance Marketing Associate, you will be responsible for setting up, executing Search platform(s) activations and monitoring budgets & performance. Having strong knowledge in various Search platforms like Google Ads, SA360, Bing Ads, Apple Search, Amazon Search, etc.

• Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets • Build, setup and optimize campaigns across search platforms • Building, planning and implementing search structures & marketing strategy • Detail-oriented with effective verbal, written, and visual communication skills for a variety of audiences (internal or external) • Monitor competition and provide suggestions for improvement • Prepare client reports and provide insights and recommendations • Logical and analytical approach while interpreting the numbers • Mentor/ Quality check for junior team members • Sense of ownership; very responsible for client budget management & performance monitoring • Keep up to date with industry news and developments; stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine industry trends across web/mobile platforms and adopting new/best practices on an ongoing basis • Work closely with the team members/ supervisor to meet goals. Job specific Knowledge & Skills • Strong knowledge and hands-on experience on online marketing tools and best practice • Subject-matter-expert for Search • Effective time-management skills • Strong analytical skills, critical thinker and problem-solving skills • Advanced Excel, Word and Power Point skills • Strong interpersonal and communication skills • Knowledge of different digital marketing channels is a plus

Requirements-

1. Any graduate (Specialization in Marketing, Digital Technologies, Business Management or relevant field would be preferred).

2. 4+ year's experience in Biddable media domain

3. Individual contributor role/Mentor/SME

4. Self-Sufficient

Notice period criteria – immediate to 30 Days

Email to – riddhi.g@aptita.com

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