Search Engine Optimization Executive

3 days ago

bangalore, India Synkrama Technologies Private Limited Full time

SEO Strategy & Execution Design and implement comprehensive SEO strategies aimed at improving keyword rankings, organic search visibility, and website traffic. Conduct in-depth keyword research to uncover new opportunities and optimize existing content for high-performance keywords. 2. On-Page Optimization Optimize website pages, including meta titles, descriptions, headers, internal linking, and image alt-text. Collaborate with content teams to develop SEO-friendly content for blogs, landing pages, service pages, and product descriptions. 3. Technical SEO Conduct technical SEO audits to identify and resolve issues related to site speed, mobile responsiveness, crawlability, indexing, and sitemap optimization. Ensure proper implementation of robots.txt, canonical tags, structured data, and schema markup. 4. Off-Page SEO & Link Building Develop and manage white-hat link-building strategies such as guest posting, blog submissions, social bookmarking, and business listings. Identify and remove toxic backlinks while increasing high-quality referring domains to boost domain authority. 5. Analytics & Reporting Monitor, track, and analyze website performance using tools like Google Analytics, Google Search Console, Semrush, Ahrefs, Screaming Frog , etc. Prepare detailed weekly and monthly reports on KPIs, including organic traffic, keyword rankings, conversions, and engagement metrics. 6. Competitor & Market Analysis Analyze competitors’ SEO strategies, website structure, content performance, and backlink profile to identify gaps and opportunities. Stay informed on market trends, algorithm updates, and best practices to ensure strategies remain effective and compliant. 7. Local SEO Optimization Manage and optimize Google Business Profile (GMB) for higher local visibility. Ensure business listings, NAP consistency, local keywords, reviews, Q&A, and GMB posts are regularly updated and optimized. 8. Continuous Learning & Innovation Stay updated on the latest search engine algorithm changes, SEO tools, and digital marketing trends. Recommend new ideas and growth opportunities to enhance visibility and conversions.

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