Principal CRM

Who we areMoniepoint is an all-in-one financial services platform for emerging markets and the second-fastest growing company in Africa.Since 2019, Moniepoint's technology has powered over 3 million people, offering personal and business banking, payment, credit, and business management tools to help them succeed. Moniepoint processed $182 billion in 2023 and currently processes most of the POS transactions in Nigeria.Curious about what makes Moniepoint an incredible place to work?  Check out posts on how we cultivate a culture of innovation, teamwork, and growth.About the roleAre you a CRM expert passionate about building smart, automated customer journeys at scale? Do you thrive in fast-paced, data-driven environments and enjoy solving complex engagement challenges?Moniepoint is looking for a Principal CRM Specialist to lead our Referral & Rewards CRM strategy. This is a senior, hands-on role responsible for owning high-impact lifecycle marketing initiatives across key channels - email, SMS, push, in-app messaging, and WhatsApp. You'll work closely with marketing, product, data, and engineering teams to deliver personalised, scalable, and measurable CRM programs using Braze.What you'll get to doOwn CRM Strategy for Referral & Rewards programs, acquisition, onboarding, engagement, and retention journeys.Build multi-channel CRM flows using Braze: email, push notifications, SMS, WhatsApp, in-app messages, content cards.Design and implement personalized and dynamic campaigns using event triggers, custom attributes, and API/webhook integrations.Work with product and engineering to ensure backend readiness, webhook testing, and campaign automation.Use RFM (Recency, Frequency, Monetary) and other segmentation frameworks to target users effectively.Run A/B tests and control groups to evaluate campaign effectiveness, measure lift, and drive continuous improvements.Define campaign KPIs and analyze performance using Braze, Amplitude, and internal dashboards.Share learnings, optimizations, and best practices across the CRM team and wider marketing org.To succeed in this role, you should have7+ years in CRM or lifecycle marketing, ideally with experience in referral, loyalty, or rewards programs.Proven track record running CRM at scale (millions of users, high-volume campaigns).Expert in Braze, including Canvas, custom events, Liquid logic, webhooks, and audience filters.Hands-on experience with RFM segmentation, lifecycle design, and cohort-based messaging.Strong analytical skill. You should understand cause and effect, build hypotheses, and optimize based on performance data.A/B testing and control group methodology are second nature to you.Comfortable working with cross-functional teams, including product, data, and engineering.Excellent communication and documentation skills; fluent in English.Bonus: Familiarity with HTML, Liquid, JavaScript, or Braze's Currents and API integrations.What we can offer youCulture: We put our people first and prioritize the well-being of every team member. We've built a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.Learning: We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.Compensation: You'll receive an attractive salary, pension, health insurance, annual bonus, plus other benefits.What to expect in the hiring processPreliminary phone call with a recruiterCase study submissionCase study discussion and technical deep dive with the Head of CRMFinal interview with a member of the executive teamMoniepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.#LI-Remote