Digital Transformation Expert: Maximize User Experience and Conversions
2 weeks ago
Conversion Rate Optimization SpecialistWe are seeking a skilled Conversion Rate Optimization Specialist to lead our digital transformation efforts. As a key member of our team, you will be responsible for analyzing website and landing page performance, user journeys, and conversion funnels to identify opportunities for improvement.The ideal candidate will have experience in A/B testing, analytics, and digital marketing in B2C or e-commerce companies. Strong understanding of UX principles, user psychology, and the customer journey is also essential. Excellent communication, presentation, and collaboration skills are required for working cross-functionally with our teams.Analyze website and landing page performance, user journeys, and conversion funnels to identify opportunities for improvementConduct A/B and multivariate testing on page elements such as headlines, CTAs, form fields, and layouts to improve conversion ratesUse web analytics tools to monitor user behaviors and interpret data patternsCollaborate with UX/UI, content, and performance marketing teams to optimize the entire digital user experience for conversionDevelop and execute targeted conversion optimization strategies across website, mobile, and digital campaignsManage and improve lead generation forms, checkout processes, and other critical conversion pointsGenerate regular reports on key KPIs, experiment results, and actionable insights for ongoing optimizationRequirements:5-7 years of experience in CRO, A/B testing, analytics, and digital marketing in B2C or e-commerce companiesProficiency with analytical and experimentation tools (Google Analytics, Optimizely, VWO, Hotjar, etc.)Strong understanding of UX principles, user psychology, and the customer journey in B2C contextExcellent communication, presentation, and collaboration skills for working cross-functionallyAdvanced certifications in CRO or related tools are a plusAttention to detail, creativity, and a results-driven mindset
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