Creative & Content Strategist

4 weeks ago

india Medhavi Skills University Full time

About Medhavi Skills University

Medhavi Skills University (MSU) is a government-notified private skills university established under a State Act in Sikkim, dedicated to promoting quality skill education and entrepreneurship integrated with higher education. As a pioneering institution in the convergence of the skilling ecosystem with higher education, MSU aligns with the National Education Policy, 2020 (NEP 2020). Recognized by the UGC and established in 2021, MSU collaborates with industries and Skill Development Institutes to offer work-integrated courses, embedding on-the-job internships and training within the curriculum. MSU is a recognized Awarding Body under the National Council for Vocational Education & Training (NCVET) and is empanelled with the Directorate General of Training (DGT). As an anchor university partner with the National Skill Development Corporation (NSDC) and the Project Management Unit (PMU) of NSDC International, MSU is committed to preparing youth for the future workspace by co-working with industry partners to design and implement demand-driven programs.


About CRUX (a Division of MSU)

CRUX is dedicated to bridge the Industry-Academia gap by offering specialized programs for working professionals. CRUX provides leadership, management, executive, and professional skill development courses aimed at promoting entrepreneurship and enhancing employment opportunities. Recognizing the evolving market demands, CRUX addresses the need for continuous learning through innovative and flexible programs. CRUX’s programs integrate experiential learning and industry-recognized skills. CRUX empowers professionals to achieve vertical and horizontal growth in their careers.


Overview of the Role:

The Creative & Content role is pivotal in shaping the brand's identity and voice, ensuring that all communications resonate with the target audience and drive engagement. This position requires a dynamic individual who is both a strategic thinker and a hands-on creator, capable of leading a team and managing multiple projects. The ideal candidate will have a keen eye for detail, a passion for storytelling, and a deep understanding of various content platforms and mediums.


Role and Responsibilities:

• Develop and implement a comprehensive content strategy that aligns with the company's objectives and enhances brand awareness.

• Oversee the creation and execution of creative campaigns, ensuring they are innovative, on-brand, and effective in achieving marketing goals.

• Produce high-quality content across multiple platforms, including blogs, social media, video, and other digital formats.

• Lead and mentor a team of content creators, designers, and other creative professionals, fostering a collaborative and creative work environment.

• Ensure consistency in brand voice, style, and messaging across all content and creative outputs.

• Conduct market research to stay updated on industry trends and incorporate findings into content strategies.

• Manage multiple projects simultaneously, ensuring timely delivery and adherence to budget and scope.

• Collaborate with various departments, such as marketing, sales, and product development, to ensure content aligns with broader business objectives.

• Analyze content performance metrics and use data-driven insights to optimize future content and creative strategies.

• Foster a culture of creativity and innovation, encouraging new ideas and approaches to content and storytelling.


Skills and Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

• Proven experience in content creation, content strategy, and creative campaign management.

• Strong leadership and team management skills.

• Excellent writing, editing, and storytelling abilities.

• Proficiency in various content creation tools and platforms.

• Ability to manage multiple projects and meet deadlines.

• Strong analytical skills and the ability to interpret data to make informed decisions.

• Creative mindset with a passion for innovative and engaging content.


What We Offer

• Being a key player in something potentially massive and world-changing

• Competitive salary and incentive structure, reflective of experience and performance.

• Opportunities for professional development, growth, and advancement within a forward- thinking educational institution.

• A supportive and collaborative work environment that values diversity, creativity, and innovation.

• The chance to make a meaningful impact on the careers and lives of working professionals by facilitating access to high-quality education and career advancement opportunities.


How to Apply

Interested candidates should submit a resume and cover letter detailing their qualifications and

experience at careers.crux@msu.edu.in at earliest possible.


Medhavi Skills University is an equal opportunity employer. We celebrate diversity and are

committed to creating an inclusive environment for all employees.

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