Digital Campaign Strategist

3 days ago

ballari, India beBeeAdvertising Full time

Job Overview:We are seeking a skilled professional to spearhead our Amazon Demand-Side Platform campaigns. The ideal candidate will be responsible for end-to-end campaign management, from strategy and execution to reporting.Key Responsibilities:Develop and implement comprehensive Amazon Demand-Side Platform campaigns, including setup, budgeting, audience segmentation, creative trafficking, optimization, and performance analysisDesign full-funnel strategies leveraging display, video, and over-the-top or connected television inventory to drive business outcomesConduct thorough audience research and create targeted plans, including prospecting, retargeting, lookalikes, and similar audience strategiesOptimize daily campaign performance to achieve key metrics such as return on ad spend, click-through rate, and cost per acquisitionMonitor pacing, delivery, and budget allocation to ensure successful campaign executionAnalyze campaign performance data to inform clear action items and test recommendationsIdentify and resolve campaign issues promptly to prevent repeat problemsCollaborate with the creative team to ensure assets meet Amazon Demand-Side Platform specs and campaign goalsPresent regular performance updates and recommendations to internal stakeholdersStay up-to-date on platform features and best practices, and explore new capabilitiesRequired Skills and Qualifications:Proven experience in Amazon Demand-Side Platform campaign managementStrong understanding of digital marketing principles and strategiesExcellent analytical and problem-solving skillsEffective communication and presentation skillsAbility to work collaboratively in a fast-paced environment

  • Digital Campaign Strategist

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    ballari, India beBeeStrategy Full time

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    ballari, India beBeePaid Full time

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    ballari, India beBeeSpecialist Full time

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