Performance Analytics Lead

7 days ago

kollam, India beBeeAnalytics Full time

Job Title: Performance Analytics LeadStrategic Data Insight LeaderThis role sits at the nexus of large-scale data intelligence, cross-channel media effectiveness, and organizational growth strategy.The selected candidate will operate at an executive-adjacent level, ensuring high-value insights drive business decisions, enhance performance outcomes, and shape the direction of digital investments across multiple global markets.Main Responsibilities:Develop measurement frameworks that integrate optimization principles, cross-channel attribution logic, predictive forecasting, and growth sustainability metrics.Analyze performance funnels to identify friction points, structural inefficiencies, value leakage, and untapped optimization opportunities.Translate platform-level data into actionable intelligence for enterprise stakeholders, creating clarity around spend efficiency, incremental value, and channel synergy.Design and deliver performance dashboards suitable for leadership visibility, ensuring narratives are strategically aligned, data-rich, and contextually relevant.Evaluate audience behaviors, market signals, pricing fluctuations, competitive bidding patterns, and digital ecosystem shifts to anticipate performance outcomes.Create recommendation maps connecting insights to operational implementation, ensuring analytics outputs influence tangible business actions.Prepare mid-cycle reporting, end-period deep dives, and future-state projections informing marketing prioritization and budgeting dynamics.Elevate data literacy across partner groups, helping non-analytical stakeholders adopt an insight-driven mindset in daily decision workflows.

  • Performance Analytics Manager

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    Kollam, India iProspect (Dentsu International) Full time

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  • Performance Analytics Manager

    7 days ago

    Kollam, India iProspect (Dentsu International) Full time

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