Finance Content Specialist

5 days ago

ghaziabad, India beBeeInsurance Full time

Senior Content Writer for FinanceWe are seeking a senior content writer who can distill complex financial and insurance concepts into clear, credible, insight-driven content. A professional with expertise in consumer insurance behavior, financial literacy gaps, product complexities, regulatory nuances, and data interpretation is required.This role demands an expert who can collaborate closely with product, marketing, and research teams to produce accurate, structured, data-backed, compliant, easy-to-understand, and humanized content.Financial & Insurance Content Creation:Create long-form and short-form content for insurance products (life, health, general, motor, term, ULIPs, etc.).Develop research-based blogs, explainers, guides, landing pages, scripts, newsletters, and thought-leadership content.Break down complex policy features, claims processes, benefits, exclusions, and regulatory updates into plain language.Data Interpretation & Insight Writing:Analyze datasets, actuarial insights, claim statistics, industry reports, and consumer patterns.Convert raw data into visual figures, structured comparisons, charts, insights, and narratives that support content credibility.Create data-driven storytelling with statistical clarity.AI-Assisted Writing + Humanisation:Utilize AI tools to generate structured drafts, outlines, or research summaries.Learn and follow the organization's internal AI-writing workflow.Humanize AI-generated content: refine tone, inject clarity, add emotion, improve accuracy, and align with brand voice.Maintain compliance, factual correctness, and ensure content feels expert-led, not AI-written.Content Strategy & Structuring:Develop SEO-optimized content structures for insurance keywords.Build content templates, guidelines, and predictable narrative flows.Ensure clarity hierarchy: hook → insight → explanation → data → CTA.Maintain consistent formatting across all financial content.Compliance & Accuracy:Align all content with IRDAI guidelines, internal compliance checks, and legal requirements.Verify every claim, benefit, and feature factually.Cross-Functional Collaboration:Coordinate with insurance product teams, underwriting, claims, marketing, and analytics.Understand product briefs deeply before writing.Support scriptwriting for videos, brochures, emailers, and sales collateral.Required SkillsCore Expertise:Strong command over financial and insurance concepts.Exceptional writing, editing, and structuring skills.Ability to simplify complex jargon.Strong grasp of consumer psychology and readability.Technical & Analytical Skills:Proficiency in insurance research, market benchmarking, and data interpretation.Ability to convert data into comparative tables, matrices, and figures.Understanding of SEO for financial content.Ability to break down regulatory updates clearly.AI + Content Operations:Familiarity with AI writing tools (ChatGPT, Claude, Jasper, etc.).Ability to refine and humanize AI-generated drafts.Fast learner of internal content workflows and writing SOPs.Soft Skills:Detail-oriented.Deadline-driven.Strong communication and briefing skills.Ability to manage multiple content streams.Structured thinking and problem-solving approach.Preferred Experience3–5+ years in insurance, fintech, BFSI, wealth management, or related industries.Experience creating data-backed financial explainers.Familiarity with IRDAI guidelines and insurance documentation.Experience with content for web, social, performance marketing, and sales enablement.

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