APP Marketing Specialist
4 days ago
About the RoleWe are seeking a results-driven App Marketing Manager to lead the strategy, execution, and optimization of our mobile app marketing initiatives. The ideal candidate will be responsible for driving user acquisition, engagement, and retention across iOS and Android platforms, while ensuring strong ROI from paid and organic marketing channels.Key ResponsibilitiesDevelop and execute end-to-end app marketing strategies to increase app downloads, activations, and long-term user retention.Plan, manage, and optimize paid acquisition campaigns across platforms (Google UAC, Apple Search Ads, Meta, TikTok, etc.).Oversee App Store Optimization (ASO) to maximize visibility, conversion, and organic downloads.Collaborate with product, analytics, and design teams to optimize in-app user journeys and enhance conversion funnels.Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations.Drive engagement and retention strategies, including push notifications, in-app messaging, email, and loyalty programs.Stay updated with the latest industry trends, tools, and best practices in mobile app growth and performance marketing.Manage marketing budgets effectively, ensuring maximum ROI and cost efficiency.RequirementsBachelor’s degree in Marketing, Business, or related field; MBA is a plus.2-3 years of experience in digital/app marketing with proven success in user acquisition and retention.Strong knowledge of mobile attribution platforms (AppsFlyer, Adjust, Branch, etc.).Proficiency in campaign management across Google, Meta, platforms.Solid understanding of ASO, mobile analytics, and app engagement strategies.Analytical mindset with strong skills in data interpretation and performance optimization.Excellent communication, collaboration, and project management skills.
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4 days ago
bangalore, India NEXA - Digital Marketing Full timeNEXA is an award-winning, full-service digital growth agency trusted by global and regional brands. We combine data, creativity, and technology to deliver performance at scale. As we expand our client portfolio, we are looking for a seasoned Performance Marketing Specialist who can hit the ground running, elevate campaign results, and help us win more...
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Lifecycle Marketing Intern
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