Sr. Director of Marketing

2 weeks ago

Bengaluru, Karnataka, India Healthify Full time

About HealthifyMe:

HealthifyMe is a leading fitness and nutrition platform revolutionizing the way people manage their health. With cutting-edge AI tools and a vast database of Indian foods, we provide personalized nutrition and fitness solutions to help users achieve their health goals.

We are a dynamic brand in the health and fitness sector, seeking a Director of Marketing to lead our efforts in driving growth through an integrated approach combining content marketing, organic strategies, and performance marketing. This strategic leadership role is essential in strengthening our market position, boosting consumer engagement, and contributing to the overall success of our business.

Key Responsibilities:

  • Develop Marketing Strategy: Create and execute a comprehensive marketing strategy that blends content marketing, SEO, social media, and performance marketing (PPC, paid social) to increase brand visibility, drive customer acquisition, and enhance engagement.
  • Content Leadership: Oversee the production of high-quality, engaging content that resonates with our target audiences and is optimized for SEO and multiple distribution channels. Ensure content is created efficiently and delivers measurable results.
  • Drive Organic Growth: Lead organic marketing initiatives across SEO, partnerships, and social media platforms. Focus on sustainable, long-term growth strategies that build brand visibility and foster community engagement without relying on paid media.
  • Lead Performance Marketing: Manage and optimize paid marketing campaigns (PPC, paid social, etc.) with a focus on maximizing ROI, customer acquisition, and lifetime value. Ensure performance marketing efforts align with overall business goals.
  • Brand Positioning & Messaging: Refine and communicate clear brand messaging to differentiate us in the competitive health and fitness market. Regularly assess market trends and competitor activity to ensure we remain a relevant and compelling brand.
  • Team Leadership & Development: Lead, mentor, and inspire a high-performing marketing team. Promote a collaborative, creative, and data-driven culture within the team, encouraging new ideas and continuous improvement.
  • Agency Collaboration: Manage relationships with external agencies, ensuring that campaigns are aligned with our marketing strategy and brand voice, and are executed with high quality.

Qualifications:

  • 10+ years of experience in marketing, ideally in the health, fitness, or wellness sectors (B2C/D2C).
  • Extensive experience in B2C tech companies with a proven track record of driving growth through innovative marketing strategies.
  • Proven expertise in content marketing, SEO, social media, and performance marketing strategies (PPC, paid social).
  • Strong leadership experience with a track record of managing and developing marketing teams.
  • Deep understanding of brand positioning, consumer behavior, and market trends within the health and fitness industry.
  • Experience working with and managing creative and digital marketing agencies.
  • A high level of empathy for AI and its role in shaping consumer experiences is a plus.
  • Bachelor's degree in Marketing, Business, Communications, or a related field (Master's preferred).

What We Offer:

  • A leadership role with the opportunity to shape the future of a brand making a positive impact in the health and fitness space.
  • A competitive salary, comprehensive benefits package, and opportunities for personal and professional growth.
  • A dynamic, collaborative work environment where creativity and data-driven decision-making are encouraged.

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