Creative Content Specialist

4 days ago

guntur, India beBeeCopywriter Full time

About the RoleWe're reimagining global education access by partnering with top foreign universities and bringing their programs directly to India. Our goal is to make international degrees more accessible and relevant for Indian students, while building a bold, future-forward education brand in the process.Job SummaryThis is a creative role where you'll work closely with designers, marketers, and video teams to bring each university's offering to life through engaging and effective communication. As a Copywriter, your primary responsibility will be to craft compelling, conversion-oriented copy that informs, excites, and drives action across various marketing formats.Key ResponsibilitiesWrite copy across a variety of marketing formats: Google search and display ads, Meta and other social media ad captions, brochures, flyers, student handbooks, website and landing page content, email marketing, video scripts (explainer, testimonial, promotional), and adapt tone and messaging to fit each university brand and campaign objective.Collaborate with design, performance marketing, and admissions teams to align messaging with audience needs.Participate in brainstorming sessions and creative reviews.Optimize existing copy for clarity, engagement, and conversions.Maintain consistency across all touchpoints, while staying responsive to data and feedback.Requirements6-8 years of experience writing marketing copy, preferably in edtech, higher education, or a consumer-facing brand.Strong portfolio showcasing digital ads, social content, and multi-format campaigns.Ability to understand diverse audiences—from high schoolers to working professionals—and craft copy that resonates.Sharp attention to detail, grammar, and storytelling.Comfort working in a fast-paced, iterative environment.Bonus: Experience with performance marketing or knowledge of student acquisition journeys.Why Choose UsBe part of a mission-driven company making global education more accessible.Work with global university partners and cross-functional creative teams.Grow in a dynamic, startup-like environment where ideas and ownership matter.

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