Senior Salesforce MCP Technical Strategist

6 days ago

ghaziabad, India beBeeMarketing Full time

Job Title: Salesforce MCP Technical Lead-ContractWe are seeking a seasoned technical professional to lead the implementation and management of Salesforce Marketing Cloud Personalization (MCP) projects.Key Responsibilities:MCP Design & Deployment: Spearhead the creation and deployment of sitemaps, datasets, and WebSDK within the organization.Catalog & Content Management: Develop and manage catalogs, content zones, page types, and map attributes for personalized customer experiences.Web & Email Campaign Management: Craft and execute web campaigns, manage filters and goals, and set up segments for targeted marketing initiatives.Customer Profile Management: Establish and maintain a unified customer profile across the platform.Technical Guidance: Provide expert leadership and conduct code reviews to ensure high-quality solutions.Integration & Architecture: Design end-to-end solutions that integrate with platforms like Data Cloud, and collaborate with enterprise architecture teams.Required Skills:Salesforce Marketing Cloud: In-depth knowledge of Marketing Cloud Personalization (MCP) and its features.Web SDK & Content Zones: Expertise in deploying and configuring these components for personalized web experiences.Data & Segmentation: Strong skills in segment creation, data modeling, and ETL processes.HTML/CSS: Proficiency in web content customization and email development using HTML/CSS.Agile Methodologies: Experience with Agile (SCRUM) and waterfall project delivery methodologies.

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