Strategic Marketing Automation Specialist

7 days ago

kakinada, India beBeeCampaign Full time

About the Role:We are looking for a talented Campaign Analyst to join our team. As a key member of our marketing automation team, you will be responsible for planning and executing multiple aspects of marketing campaigns for our clients.This role is ideal for an individual with experience in CRM and loyalty programs, particularly in the B2C industry. You should have a strong understanding of marketing automation tools and techniques, as well as excellent communication and interpersonal skills.The successful candidate will have a proven track record of managing CRM campaigns for large brands, with experience in handling campaign activities for US clients being a strong advantage.In this role, you will work closely with our marketing and creative teams to implement in-store and digital campaigns related to CRM and loyalty initiatives. You will also be responsible for collaborating with internal stakeholders to ensure that store teams are informed and aligned on ongoing loyalty offers and campaign details.Responsibilities:Support in the execution of annual CRM & Loyalty calendars, ensuring timely campaign rollout as per regional marketing plans that drive customer engagement, retention, and program participation.Coordinate across front-end and back-end systems and with all relevant vendors to ensure smooth and timely execution of promotions and loyalty updates across channels (App, Website, POS, and other touchpoints).Partner with the CRM & Loyalty consultant to plan, execute, and monitor tactical campaigns.Ensure the timely rollout of customer communications (email, SMS, push notifications, or other channels) for loyalty campaigns and promotions.Liaise with internal stakeholders to ensure store teams are informed and aligned on ongoing loyalty offers, campaign details, and redemption mechanics.Perform UAT (User Acceptance Testing) for campaigns and tactical promotions to ensure accuracy before launch.Requirements:Engineering graduates only - Preference to graduates from top institutes.Willing to work during US operational hours.2-4 years of relevant work experience in managing CRM campaigns for large B2C brands.Prior experience in handling CRM campaign activities for US clients is strongly preferred.Excellent communication and interpersonal skills, with a strong command of English (both spoken and written).Strong organizational and multi-tasking abilities; proactive and able to handle uncertainty with minimal guidance.Already experienced in handling multiple campaign and data tools and keen to learn new tools quickly if required.What We Offer:Remote position - Can work from anywhere.5-day work week.Medical insurance.

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