SEO Specialist
1 day ago
SEO Specialist
Location: Infopark, Koratty, Kerala, India
Employment Type: Full-time, Onsite
About Us:
JK Lucent is a dynamic and innovative technology company headquartered in Melbourne, Australia, with an operations center at Infopark, Koratty, Kerala. We specialize in delivering cutting-edge digital solutions, including software development, game development, software testing, data analytics, and digital marketing services. With a strong presence in Australia and New Zealand, we are committed to driving growth and excellence for our clients across various industries. As we expand our Digital Marketing services, we are looking for an experienced and passionate SEO Specialist to join our team and help our clients achieve top search engine rankings.
Responsibilities:
- Develop and execute effective SEO strategies for our clients in Australia and New Zealand.
- Conduct thorough keyword research and analysis to identify trends, opportunities, and competitor activities.
- Optimize on-page content, meta tags, and website structure to improve search engine rankings.
- Monitor and analyze website performance metrics using tools like Google Analytics, Search Console, and other SEO software.
- Create and manage link-building campaigns to increase domain authority and drive organic traffic.
- Collaborate with content creators to ensure SEO best practices are implemented in copywriting, blogs, and other digital content.
- Stay up-to-date with the latest SEO trends, algorithm changes, and industry developments to ensure our strategies remain effective and compliant.
- Conduct regular technical SEO audits to identify and resolve issues that may affect website performance.
- Provide regular reports to clients and internal stakeholders, highlighting key performance indicators, progress, and areas for improvement.
- Work closely with the Digital Marketing team to align SEO strategies with overall marketing goals and campaigns.
Requirements:
- Proven experience as an SEO Specialist with a minimum of 3 years in a similar role.
- Strong understanding of SEO principles, search engine algorithms, and ranking factors.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms.
- Experience with on-page and off-page SEO techniques, including content optimization, link building, and technical SEO.
- Ability to analyze data, generate insights, and implement strategies based on findings.
- Excellent communication skills with the ability to convey complex SEO concepts to clients and team members.
- Familiarity with CMS platforms like WordPress and e-commerce platforms like Shopify or Magento.
- Knowledge of HTML, CSS, and basic JavaScript is a plus.
- Ability to work independently and manage multiple projects in a fast-paced environment.
- Bachelor's degree in Marketing, IT, Computer Science, or a related field is preferred.
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