Lead Product Designer

Lead Product Designer (Consumer)

Location: Bengaluru

Company: Licious

About Us

At Licious , we are reimagining how consumers experience fresh meat and seafood, delivering unmatched quality and convenience through our platform. Our consumer app is at the heart of this journey, offering a seamless, engaging, and visually delightful experience. We are now seeking a Lead Product Designer with a passion for consumer-centric design and deep expertise in crafting mobile experiences to elevate our app’s user experience, drive engagement, and set new industry benchmarks.

What You’ll Be Doing

• Design Leadership & Strategy: Lead the end-to-end design of major product initiatives for the Licious app, serving as the primary owner of multiple design charters. You will drive the product’s design direction, raise the bar for design quality, and ensure every feature delivers a delightful and intuitive user experience . This includes championing emotional design and maintaining a consistent design language across the app.
• User-Centered Experience Design: Craft intuitive, engaging, and visually appealing interfaces for our consumer app, ensuring seamless navigation and delightful interactions. Focus on designs that cater to diverse user behaviors and needs, optimizing for usability, accessibility, and emotional appeal. Incorporate gamified elements and innovative interaction patterns where appropriate to boost user engagement and loyalty.
• User Research & Insights: Conduct thorough user research – from surveys and interviews to analyzing usage analytics – to deeply understand consumer behavior, pain points, and preferences. Leverage these insights to inform design decisions and continuously improve app usability and engagement. You’ll adopt a user-centered design approach, rapidly prototyping and iterating based on feedback and data.
• Prototyping & Visual Design: Create wireframes, high-fidelity mockups, and interactive prototypes (primarily using Figma) that bring ideas to life. Ensure a high level of visual polish and creativity in your designs, aligning with Licious’s brand identity and resonating with our target audience. You’ll also contribute to and refine our design system to maintain visual consistency and efficiency in the design process.
• Cross-Functional Collaboration: Work closely with product managers, developers, and other stakeholders to translate business requirements and technical constraints into user-friendly designs. Participate in brainstorming and strategy sessions (often with senior leadership) to provide design input from the customer’s point of view. You’ll ensure design and development are aligned, and adapt quickly to changing scopes or business priorities.
• Usability Testing & Iteration: Plan and conduct usability tests to validate design concepts with real users. Identify areas of improvement through testing and feedback. Iterate on your designs diligently, using both qualitative feedback and quantitative data to refine the user experience. Your goal is to ensure we deliver a best-in-class app experience that is continually optimized for our customers.
• Mentorship & Team Development: As a design leader, mentor and coach junior designers on the team. Provide guidance on design best practices, foster framework thinking (grounded in research and data), and help others grow their skillsets . You will inspire and motivate the design team, cultivating a culture of creativity, collaboration, and continuous improvement.
• Innovation & Trends: Stay at the forefront of design and technology trends, especially in the mobile quick commerce and e-commerce space. Bring fresh ideas and innovative approaches (e.g., personalization, micro-interactions, motion design) to the table. You’ll explore opportunities to integrate cutting-edge tools (even AI-driven design tools) and gamification techniques to give our user experience a competitive edge.

What You’ll Bring to the Team

• Experience: 6+ years of experience in UX/UI or product design, with a strong focus on consumer-facing digital products (especially mobile apps) . You have a proven track record as a top-performing individual contributor, and ideally experience in a B2C technology startup or fast-paced digital product company . Experience in quick commerce or e-commerce domains is a significant plus , as is familiarity with designing for gamified or highly engaging apps.
• Design Expertise: Mastery of modern design and prototyping tools, particularly Figma (wireframing, visual design, prototyping). You possess exceptional visual design sensibility with keen attention to detail in typography, color, and layout. You’re a “bar raiser” in design craft and design thinking – pushing for innovation while upholding high standards of aesthetics and usability in every project.
• Consumer-Centric Mindset: Deep understanding of consumer behaviors and psychology. You excel at designing experiences that resonate emotionally and functionally with users. You consistently advocate for the user’s perspective and use empathy to inform design choices, ensuring the product solves real user needs in delightful ways.
• Research & Data-Driven Approach: Hands-on experience conducting user research and usability testing. You know how to gather actionable insights and interpret data (qualitative and quantitative) to drive design decisions. Your ability to translate complex user feedback and product analytics into impactful design improvements sets you apart.
• Problem-Solving Skills: Strong ability to translate complex business and user requirements into simple, elegant design solutions. You think strategically about product and design – not just how it looks, but how it works and how it meets business goals. When faced with design challenges, you can innovate within constraints and find solutions that improve key metrics like user engagement, conversion, and retention.
• Collaboration & Communication: Excellent communication and storytelling skills – able to clearly articulate design rationale and decisions to cross-functional teams and stakeholders. You are a team player who thrives in collaborative environments, welcomes feedback, and can build consensus around user-centered design solutions. Experience working in agile, fast-paced environments is highly valued, as is the ability to adapt and pivot as needed.
• Leadership & Mentorship: Demonstrated leadership qualities, whether through leading design projects or mentoring team members in prior roles . You can guide junior designers, provide constructive feedback, and elevate the overall output of the design team. You take initiative, own your projects, and inspire others with your passion and expertise.
• Understanding of Mobile/App Ecosystem: Strong knowledge of designing for native mobile platforms (iOS/Android) including platform-specific guidelines and best practices. You understand responsive design and how to create cohesive experiences across devices. Familiarity with app development processes and constraints is a plus, ensuring your designs are not only beautiful but also technically feasible and optimized for performance.

Why Join Licious?

• Impact at Scale
• Innovative, Consumer-Centric Culture
• Growth & Leadership Opportunities
• Fast-Paced Collaborative Environment