Digital Growth Strategist

1 week ago

Koṭa, India beBeePerformance Full time

Job DescriptionThe role of Performance Manager is pivotal in driving the growth of our digital presence, optimizing performance, and leading data-driven campaigns that convert.As a key member of our team, you will be responsible for overseeing paid ads, analytics, funnels, customer acquisition, and performance optimization while collaborating closely with the content, merchandising, and creative teams.Key ResponsibilitiesPaid Performance & Digital Advertising:Plan, execute, and optimize paid ad campaigns across multiple platforms.Build high-converting campaigns for product launches, seasonal promotions, festive gifting, and trending collections.Manage ROAS, CPC, CPM, CTR, and CAC to maximize efficiency and profitability.Data, Analytics & Reporting:Track daily performance metrics and identify actionable insights for scaling or optimizing campaigns.Build dashboards to monitor sales funnels, customer journeys, and micro-conversions.Conduct A/B testing for creatives, targeting, landing pages, offers, and funnel stages.Funnel Optimization:Map, design, and optimize the full marketing funnel: Awareness → Consideration → Conversion → Repeat Purchase → Advocacy.Improve website conversion rate, cart recovery, and overall paid campaign performance.Collaborate with the Shopify team to suggest improvements for speed, UX, and product-page conversions.Creative & Content Coordination:Brief the content/creative team on trends, messaging, hooks, and ad angles that work.Assist in developing SEO-friendly product descriptions, reels, UGC concepts, and high-impact creatives.Brand & Growth Strategy:Identify growth opportunities across gifting seasons, festivals, influencer collaborations, and new product categories.Conduct competitive analysis and stay updated on retail, jewelry, and eCommerce trends.Support launch planning for collections, bundles, holiday campaigns, and seasonal drops.Required Skills and QualificationsProven experience in performance marketing or growth roles (D2C, eCommerce, fashion, jewelry, or lifestyle preferred).Strong understanding of Meta Ads Manager, Google Ads, Analytics, Shopify data, and marketing attribution models.Analytical mindset with excellent problem-solving skills.Ability to work in a fast-growing startup environment with agility and creativity.Strong communication skills and trend awareness.BenefitsBe part of a rapidly growing affordable luxury brand redefining trends in jewelry.Creative freedom to test, innovate, and drive impact.Flexible work culture with high autonomy and learning opportunities.Opportunity to see your ideas directly translate into real-time sales and brand growth.Work closely with the core team building the future of luxury fashion.Send your resume, portfolio (if applicable), and a short note on why you'd be a great fit to the designated email address or social media handle.

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