Performance Marketing Specialist

1 week ago


palakkad, India beBeeMediaBuyer Full time

Job DescriptionWe are seeking skilled professionals to drive profitable campaigns across multiple platforms.Campaign Management & OptimizationPlan and optimize performance campaigns across platforms such as Facebook, Google, TikTok, DSPs, Push/Pop, Native, Programmatic, etc.Manage budgets efficiently with focus on ROI and KPIs like EPC, CPA, CR, ROAS, LTV.Conduct A/B testing on creatives, landing pages, targeting, and placements.Scale winning campaigns while maintaining profitability.Creative StrategyWork with internal designers or create your own ad concepts.Identify winning creatives and angles for sweepstakes, CPS offers, mVAS flows, and CPI funnels.Data & ReportingTrack performance metrics daily and provide actionable insights.Analyze user behavior, funnel drop-offs, and optimize for stronger conversion rates.Maintain accurate records of spending, ROI, and campaign results.RequirementsMinimum 2–5 years of hands-on experience running performance campaigns (Sweepstakes, CPS, mVAS, CPI, etc.).Proven track record of generating profitable and scalable results.Deep understanding of performance marketing metrics and optimization strategies.Expertise with multiple platforms (Facebook Ads Manager, Google Ads, TikTok Ads, PropellerAds, Zeropark, Unity, IronSource, Outbrain/Taboola, Voluum, RedTrack, Binom, AppsFlyer, etc.).Strong analytical skills with ability to interpret data and make real-time decisions.



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