Senior Cannabis Industry Marketing Professional

2 weeks ago

nadiad, India beBeeCannabis Full time

Job Title: Social Media Manager with cannabis industry experienceAs a seasoned Social Media Manager, you will play a pivotal role in elevating our brand's online presence within the rapidly evolving cannabis industry. Your expertise in crafting compelling content and fostering engagement on various platforms will be instrumental in driving growth, compliance, and authenticity.Key Responsibilities:Develop and execute a platform-specific content strategy that resonates with our target audience and adheres to regulatory guidelines.Create high-quality, educational, compliant cannabis content across formats including reels, posts, stories, infographics, blog snippets, and campaign creatives.Maintain a consistent brand voice aligned with cannabis culture and regulations.Community Management:Build and engage with an online community of cannabis consumers, B2B partners, industry operators, and advocates.Respond to comments, DMs, and inquiries while ensuring compliant communication.Manage influencer partnerships and UGC creators in cannabis-friendly regions.Campaigns & Growth:Plan and execute campaigns for product launches, events, partnerships, and awareness drives.Monitor platform changes and leverage growth opportunities without violating cannabis advertising policies.Run organic campaigns; support paid campaigns where allowed (geo + policy compliant).Analytics & Reporting:Track performance metrics: reach, impressions, follower growth, engagement, CTR, traffic, conversions.Build weekly/monthly dashboards with insights and recommendations.Run competitor benchmarking and trend analysis.Compliance:Ensure all content adheres to cannabis advertising restrictions (state-level rules, age gating, platform policies).Implement risk-reduction strategies for shadow bans, account restrictions, and content takedowns.Required Skills & Experience:2–5 years social media experience, with 1–2 years specifically in the cannabis industry (cultivation, retail, CBD, hemp, accessories, or ancillary platforms).Strong understanding of METRC, seed-to-sale workflows, cannabis product types, and consumer personas is a bonus.Experience with design tools (Canva, Adobe Suite, CapCut) and social media scheduling platforms.Ability to create visually strong and high-performing video content.Strong writing skills for educational and storytelling content.Understanding of community-sensitive topics: compliance, potency, strain education, medical vs. adult-use differences.Preferred Qualifications:Experience managing cannabis brand accounts across multiple markets (US, Canada, Thailand).Knowledge of 280E limits, dispensary operations, or wholesale cannabis workflow.Experience with influencer management, collaborations, and brand ambassadorships.Ability to work cross-functionally with cultivation, operations, and sales teams.What You'll Bring:A passion for cannabis culture, wellness, and industry evolution.A data-driven approach with creative instincts.Ability to operate in a fast-moving, highly regulated environment.Ownership, accountability, and eagerness to grow the brand authentically.

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