Social Media Manager

2 days ago

chennai district, India Spinta Digital Full time

Job Description: Senior Social Media Manager

Location: Chennai

Company: Spinta Digital

About Spinta Digital

At Spinta Digital, we are a growth-driven digital agency working across industries like healthcare, education, SaaS, real estate, and consumer brands . We partner with clients to build powerful brands, scale marketing strategies, and deliver measurable ROI.

We’re looking for a Senior Social Media Manager to lead our social media practice, manage key accounts, and mentor our team in delivering award-worthy campaigns .

Role Overview

The Senior Social Media Manager will play a pivotal role in building and executing social media strategies across Instagram, LinkedIn, YouTube, and emerging platforms. This position requires someone who can blend creativity with analytics , manage a team of brand managers/designers , and bring innovation to every campaign .

Key Responsibilities

  • Strategy & Planning
  • Develop and oversee social media strategies for multiple brands across industries.
  • Create campaign roadmaps aligned with client business goals.
  • Stay on top of industry trends, algorithms, and emerging social platforms.
  • Team & Client Leadership
  • Mentor and guide brand managers, designers, and editors.
  • Collaborate closely with clients, providing thought leadership and ensuring brand voice consistency.
  • Build success stories and case studies from campaigns.
  • Content & Campaigns
  • Supervise ideation, production, and execution of high-quality, trend-driven content .
  • Ensure content is engaging, shareable, and performance-oriented .
  • Develop content buckets, calendars, and creative briefs for clients.
  • Analytics & Growth
  • Track performance metrics across platforms, generate insights, and optimize campaigns.
  • Manage ad budgets, boost campaigns, and deliver growth in engagement, leads, or sales.
  • Report ROI clearly to clients and management.
  • Innovation
  • Introduce new campaign formats, storytelling styles, and partnerships (influencer/UGC/brand collabs).
  • Explore AI-driven tools for content and analytics to improve efficiency.

Requirements

  • 5–7 years of experience in social media marketing, with agency experience preferred.
  • Proven track record of growing brands on Instagram, LinkedIn, and other platforms .
  • Strong leadership and people management skills.
  • Exceptional understanding of content hooks, reels, UGC, and platform-specific storytelling .
  • Analytical mindset with hands-on experience in tools like Meta Business Suite, LinkedIn Campaign Manager, Google Analytics, and social listening tools.
  • Excellent communication and presentation skills.
  • Ability to work across multiple industries , balancing creativity with performance goals.

Preferred Skills

  • Experience managing D2C, wellness, education, and consumer tech brands .
  • Knowledge of SEO/SEM as it ties to social growth.
  • Strong creative instinct with an eye for design and video trends.
  • Case studies or award-winning campaign experience is a strong plus.

What We Offer

  • Opportunity to work with top brands across industries .
  • A culture that values innovation, creativity, and measurable growth .
  • Chance to lead a growing team and build impactful case studies.
  • Competitive salary

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