Copywriter

2 days ago

west bengal, India Baidyanath Full time

Place of posting : Kolkata

CTC : Rs. 5 LPA (negotiable based on candidature)


Job Description: Content Writer (Social Media, E-Commerce & CRM)

Position: Copywriter - Digital & Social Media

Department: Marketing / Digital

Location: Kolkata

Reports to: Marketing Lead

Mode: Full time, in office

Role Overview

We are seeking a creative and detail-oriented Copywriter to craft compelling, on-brand copy across our social media, paid ads – Google Ads, Meta Ads, e-commerce platforms, and CRM campaigns – Whatsapp, SMS, Emails. The ideal candidate will understand both creative storytelling and data-driven communication, helping us engage customers, drive conversions, and build loyalty.

Key Responsibilities

Social Media

* Write clear, concise and engaging copy for social media – paid and organic ads - hooks, posts, captions, and scripts tailored to each platform (Instagram, Facebook, LinkedIn, YouTube).

* Collaborate with design/video teams to develop thumb-stopping creatives.

* Adapt content to trending formats (Reels, Shorts, Stories, Carousels).

* Maintain consistent tone of voice while aligning with campaign goals.

* Create campaign one-liners with potential of virality

E-Commerce

* Develop SEO-friendly product titles, descriptions, and bullet points for marketplaces (Amazon, Flipkart, etc.) and brand website.

* Create A+ content / enhanced brand content for product listings.

* Write promotional copy for website banners, landing pages, and campaigns/sale events

* Ensure accuracy of product details and consistency across platforms.

CRM (Email, SMS, WhatsApp Marketing)

* Craft persuasive subject lines, body copy, and CTAs for CRM campaigns.

* Personalize messaging for different audience segments (new users, repeat buyers, lapsed customers).

* Align campaigns with lifecycle journeys (onboarding, promotions, retention, reactivation).

* Collaborate with CRM team to A/B test and optimize copy for open/click rates.

KPIs & Success Metrics

* Engagement rates (likes, shares, comments, saves) on social media.

* CTR & conversion rates on e-commerce listings and campaigns.

* Open rates, CTR, and conversions for CRM campaigns.

* Consistency in tone of voice and brand guidelines across all touchpoints.

Candidate Requirements

* Bachelor’s degree in English, Journalism, Marketing, Communications, or related field.

* 4-6 years of proven experience in copy/content writing (preferably in digital marketing/e-commerce).

* Strong grasp of social media trends, SEO best practices, and customer lifecycle marketing.

* Ability to write clear, concise, and persuasive copy for multiple formats.

* Familiarity with tools like Google Analytics, SEMrush/Ahrefs, Mailchimp/Klaviyo, or similar.

* Excellent communication, editing, and proofreading skills with attention to detail

Preferred Skills

* Experience in FMCG, e-commerce, or D2C brands.

* Experience in both long content and short form of copywriting

* Understanding of performance marketing metrics and how copy impacts results.

  • Copywriter

    5 hours ago

    west bengal, India Baidyanath Full time

    Place of posting : Kolkata CTC : Rs. 5 LPA (negotiable based on candidature) Job Description: Content Writer (Social Media, E-Commerce & CRM) Position: Copywriter - Digital & Social Media Department: Marketing / Digital Location: Kolkata Reports to: Marketing Lead Mode: Full time, in office Role Overview We are seeking a creative and...

  • Creative Copywriter

    2 weeks ago

    Kolkata, West Bengal, India Busfam Full time

    **Job Title**:Creative Copywriter **Company**: BUSFAM **Location**: Kolkata, West Bengal **Industry Type**: Advertising & Marketing **Department**: Marketing & Communication **Role Category**: Advertising & Creative - Create **Storyboard**: - Concept & ideation. - Draft engaging copy for different brands - Ideate **clear & crisp copy for ads**,...

  • Copywriter

    7 days ago

    Twenty-four Parganas, West Bengal, India Vivre Panels Pvt Ltd Full time

    Overview: **Key Responsibilities**: - Create engaging and informative scripts for short-form video content on social media platforms such as Instagram Reels, TikTok, and other emerging social media platforms that align with the brand strategy and business objectives. - Collaborate with internal and external creative and marketing stakeholders to develop...

  • Copywriter

    2 weeks ago

    Salt Lake, Kolkata, West Bengal, India The Pephouse Full time

    **Key Responsibilities**: - Collaborate with designers, marketers, and other team members to deliver cohesive brand messaging. - Translate complex concepts into easy-to-understand and persuasive language. - Conduct research on industry-related topics and competitors to create relevant content. - Ensure all content is consistent in tone, voice, and branding...

  • Freelance Copywriter

    2 weeks ago

    Kolkata, West Bengal, India Kreate Edgee Full time

    The Job Overview You will work with a team of marketers to help generate sales leads and improve the quality of our website’s content. You will be responsible for writing both compelling blog posts and marketing copy for our website and will report directly to our creative director. **Responsibilities**: Below are some of the responsibilities a...

  • Copywriter

    2 weeks ago

    Salt Lake, Kolkata, West Bengal, India Arobit Business Solutions Private limited Full time

    Job description We are looking for a Social Media Copywriter to interact with our customers and promote our products and services on social networks. Social Media Copywriter responsibilities include updating our social media pages, responding to followers, and tracking user engagement. To be successful in this role, you should have excellent web content...

  • Copywriter

    2 weeks ago

    Salt Lake, Kolkata, West Bengal, India Promotedge Global Services Pvt Ltd Full time

    PromotEdge is looking for a creative Copywriter to write clear and concise copy for ads, publications and websites. Your words will inform and engage target audiences. Experience: 2 - 7 years of relevant experience at different levels in creative agency / advertising agency only Skills Required: - Exceptionally creative and imaginative - Good written and...

  • Copywriter

    2 weeks ago

    Andheri West, Mumbai, Maharashtra, India SaffronBizz Solutions LLP Full time

    Greetings We have an excellent opportunity for aCopywriter profile for a well-known company Designation - Copywriter - English & Hindi writer Location - Andheri Experience - 1 Year Minimum Role - Write clear, attractive copy with a distinct voice - Interpret copywriting briefs to understand project requirements - Collaborate with designers, PR and other...

  • Copywriter

    1 day ago

    Salt Lake, Kolkata, West Bengal, India The Pephouse Full time ₹ 10,000 - ₹ 15,000 per year

    Key ResponsibilitiesDevelop creative, impactful, and original copy for websites, social media, email campaigns, blogs, advertisements, and other digital platforms.Collaborate with designers and marketing strategists to create cohesive campaigns.Adapt tone and style to match client brand guidelines and campaign goals.Conduct research on industry trends,...

  • Creative Copywriter

    3 days ago

    Kolkata, West Bengal, India Busfam Full time

    **Job description** - Create Storyboard - Concept & ideation. - Draft engaging copy for different brands - Ideate clear & crisp copy for ads, marketing materials, website etc. - Coordinate with cross functional teams for effective content development - Research, ideate visualize concepts for social media posts, ad campaigns, videos animated Content. -...