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Digital Marketing Specialist

2 months ago

noida, India Byte Digital Consulting Pty Ltd. Full time

About Us:

Byte Digital Consulting is a boutique IT company based in Melbourne, Australia, with a development center in Noida. We specialize in custom software development, visual designs, UX consultations, app and web development, and digital marketing. We help businesses grow through innovative digital solutions.


Job Overview:


We seek a skilled and results-driven Digital Marketing Specialist to oversee and manage our digital marketing strategies across various platforms. The ideal candidate will have a passion for driving traffic, increasing conversions, and building our brand's online presence. You will work closely with our team to develop, implement, and optimize marketing campaigns.


Key Responsibilities:

  • Develop, manage, and execute digital marketing campaigns (SEO, SEM, PPC, social media, email marketing, etc.).
  • Conducted keyword research, analyzed SEO trends, and made improvements to increase organic traffic.
  • Optimize website content, landing pages, and user experience to improve conversion rates.
  • Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, , and more.
  • Monitor performance metrics such as CTR, CPA, ROAS, etc., and generate reports to measure campaign effectiveness.
  • Could you collaborate with the content team to ensure consistent and high-quality content creation for social media, blogs, email campaigns, and ads?
  • Conduct market and competitor analysis to stay up-to-date with digital marketing trends and ensure the best performance.
  • Work with developers and designers to optimize website performance, usability, and engagement.
  • Handle lead generation efforts, nurturing prospects through email automation and other marketing tools.


Requirements:

  • Proven experience as a Digital Marketing Specialist or similar role.
  • In-depth knowledge of SEO, SEM, PPC, and other online marketing strategies.
  • Experience with Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools.
  • Familiarity with content management systems (CMS) like WordPress.
  • Strong analytical skills and the ability to interpret data and turn it into actionable insights.
  • Excellent communication and collaboration skills.
  • Knowledge of HTML, CSS, or basic web development (preferred but not essential).
  • Experience working with international clients and B2B businesses is a plus.


Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Certifications in Google Ads, Facebook Blueprint, or similar platforms are preferred.
  • 3-5 years of experience in digital marketing or a related field.


Why Join Us?

  • Opportunity to work with a diverse portfolio of clients from various industries.
  • Room for growth and development within a fast-paced environment.
  • Competitive salary and benefits.
  • Supportive and collaborative team culture.
  • On-Site travel opportunity.


How to Apply:

  • Please send your resume and portfolio of previous campaigns to naman@byte-digital.com.au with the subject line "Digital Marketing Specialist Application."