Digital Marketing Specialist: Amazon PPC

1 week ago


moradabad, India beBeeAmazon Full time

About this Role:We are seeking a skilled professional to lead our performance marketing strategy for Amazon PPC campaigns across various geographies.Key Responsibilities:Develop and execute a comprehensive performance marketing strategy to drive ROI/ROAS targets.Owning the performance marketing P&L and delivering results.Lead a team in executing and optimizing Amazon PPC campaigns.Create data-driven dashboards for periodic reporting on Amazon sales and spends, and optimize Amazon advertising metrics regularly.Analyze search terms using tools like Helium and target relevant audiences to optimize conversions.Partner with Amazon to create Joint Business Plans and DSPs.Conduct market research for new product ideas and category trends.Requirements:A minimum of 4 years of experience in Amazon advertising (AMS).Experience in owning the Amazon marketing P&L is essential.Prior experience in the baby category is beneficial.



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