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Brand Manager- Marketing

2 months ago

gurgaon, India Aviva India Full time

Purpose :

The role holder is responsible for creating and enhancing brand awareness of the Company as well as increase the market penetration to facilitate growth in business volumes.

Main Priorities:

Managing the Aviva Brand

Defining the strategic direction for the brand Aviva - formulating the brand and communication strategy.
Developing insightful and compelling brand and product propositions to raise awareness and create preference for Aviva
Developing mass-media communication
Formulating and execution of the media strategy
Ensuring that brand is a business driver and plays an active role in the company attaining the business objectives

Maintaining and bolstering Aviva’s edge in the digital space.
Devise a digital strategy to help the brand drive differentiation and business amongst the bulls eye TG

Building customer understanding
Enhancing consumer understanding through research eg. triggers and barriers, brand-track, mapping of implicit needs.
Using data analytics to gain insights into the behavior of current policyholders that can be leveraged to increase business e.g. customer segmentation.
Using research to develop insightful communication and product propositions

Drive Strategic Business Initiatives
Lead cross functional projects to drive strategic business initiatives driving impact for business.