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Digital Marketing Executive

1 month ago

Kottayam, India Boston Institute of Analytics - Kottayam Campus Full time

Plan, manage and execute all digital marketing, including SEO/SMM, marketing database, email, social media and display advertising campaigns
Plan and monitor the ongoing brand presence on social media.
Launch optimized online adverts through Google AdWords, Facebook, etc. to increase brand awareness
Prepare promotional emails and organize their distribution through various channels.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Run ads and campaigns on digital platforms like Facebook, Instagram and Google.
Establish and maintain active social media accounts and increase regular traffic and engagement, including special event marketing such as seminars, workshops, meetups, etc.
Working on comment moderation, consumer interaction, and diffusing any online issues (complaints, issues, etc.)
Perform data driven lead generation via social media campaigns
Creating weekly reports of client and competitor social activities
Researching relevant industry and market developments

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