Content Strategist

3 weeks ago


Noida, India Iris Software Inc. Full time

Key Roles and Responsibilities
Developing clear and engaging content that is consistent with the company‘s brand image and addresses both business goals and consumer needs.
Analyzing content marketing data to identify trends and anticipate consumer needs.
Performing content audits to assess how well existing content is performing.
Performing content gap analyses to determine what type of content is missing and what is needed.
Creating, adjusting, and managing the editorial calendar.
Establishing style guides that specify the writing style and tone needed to create engaging content.
Developing a solid understanding of the target audience through online and traditional market research.
Ensure that content meets the company or client‘s needs, and follows our in-house style guide.
Organize, modify and update existing content.
Verify content and information.
Collaborate with co-workers and come up with fresh, creative content ideas, keeping our audience in mind.
Utilize industry best practices and familiarity with the organization‘s mission to inspire ideas and content
Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results


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