Creator

4 weeks ago

Bengaluru, India Olyv India (formerly SmartCoin) Full time

Roles & Responsibilities:

Execute the integration of social media as a channel into all major company-wide initiatives such as brand campaigns, product launches, advocacy initiatives, and amplification of proprietary content
Own and scale a comprehensive strategy for Olyv’s corporate social channels aligned with marketing goals
Manage social media calendars for organic posts in collaboration with social media team members and across the organization
Create timely and engaging content optimized for platform used and intended audience
Oversee the monitoring and reporting on social engagement, trends, and analytics; brief leadership on a regular basis
Oversee and contribute to the creation of engaging B2C content to engage target audiences and increase followers
Ideate and oversee the creation of visuals and videos that elevate Olyv while protecting brand guidelines
Work closely with Brand Lead, Content managers and SEO team to identify opportunities for repurposing content on our different social channels
Work closely with the leadership and cofounders team for cofounder profile and assist in thought leadership content endeavors
Own all communications and develop content in line with the approved communication plan
Manage production of various content assets including video production, events, social media assets
Liaise with internal and external stakeholders to execute the approved communication plan
Act as the custodian of any brand-related logos / language/ descriptions across various touch points.
Ensure adequate digital presence for the brand in coordination with various marketing initiatives being executed
Ensure adherence to a unified global approach across all digital platforms
Identify and engage external agencies for the design and execution of communication material like videos, digital creative, dossiers, flyers, etc.
Evaluate vendors to provide the services for various branding initiatives
Provide support with Key Projects, adapt and create assets for region-specific campaigns
Assist with the creation of SOP for any new requirements
On the definition and implementation of brand guidelines such as BRI, BVI, brand book, tonality guidelines, etc.
Assist with market-specific initiatives such as the development of local language content (Print ad, paid media, CRM mailers)
Manage every piece of content that goes out on the company’s behalf, ranging from newsletters, press releases, blog posts, and social media posts on various platforms.
Analyze performance indicators and web traffic, identifying areas where the content requires improvement.
Keep track of the existing content strategy performance.
Communicate new content ideas to the creative team to ensure they are aligned and produce the needed support material, such as photos, images, or videos.
Proofread new content to avoid and correct errors

Eligibility Requirements:

1-3 years of work experience in Consumer Marketing / Social Media Marketing/Community Marketing
Full understanding of all social media platforms & related analytical tools to monitor success metrics
Excellent written communication skills for producing high quality content/ postsIdea machine - catch trends and fast turnaround contextualizing them to brand needs
Excellent presentation skills - Ability to articulate ideas and key objectives
Experience building, executing, and scaling cross-functional marketing programs
Experience presenting metrics and progress to goal with stakeholders
Top-notch writing and editing ability – you produce engaging, accurate copy even under time pressure.
Understanding of Online Reputation Management (ORM) will be an added advantage

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