Director

4 weeks ago

Bengaluru, India Epsilon India Full time

A bit about Epsilon
When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac.

About the BU
The Epsilon Consulting Group is a team of experts who holistically tackle client challenges, offering valuable and practical strategies that encompass diverse marketing technology expertise. Our mission is to help clients develop, plan, and implement effective marketing strategies, which are supported by our suite of marketing platforms. This enables clients to achieve their marketing goals and maintain a competitive edge in the market.

Epsilon is seeking a dynamic Director, Loyalty Consulting who is a change agent, with a background and expertise in leading data-driven enterprise loyalty strategy work with US-based large clients across omni-channel loyalty assessments, strategy, and operational planning for implementation.

Roles and Responsibilities:
Provide strategy and leadership to the loyalty consulting team:
Grow Epsilon’s India Audience, CRM, and Loyalty strategy practice. Hire staff, train on discipline, and work with Epsilon’s US based consultants on global leverage working model for executing on sold projects
Lead or co-lead parts or entire projects around enterprise data-driven audience, marketing, and/or loyalty assessments, design, and operationalization for one or more Epsilon clients that result in success for the client and follow-on expansion services for Epsilon
Must bring demonstrated experience working in modern AI and real-time data environments
Identify, populate, and leverage strategic frameworks and develop real-time contact strategies hands-on through the use of segmentation, targeting, channels, offers, messaging, testing, reporting, and analysis with a focus on digital channels
Pitch and win loyalty service work to prospective clients with a focus on solutioning, not selling
Collaborate with Epsilon’s Consulting teams to mature our loyalty and related marketing practice including offerings and intellectual capital, helping to further our position as a leader in loyalty
Determine appropriate representation for international industry and client conferences and manage team participation

Qualifications
A minimum of 15+ years of professional experience
Team leadership and experience acting as a change agent to grow a practice
Strong consulting and solution selling skills
Understand the financial aspects of measuring and managing customer marketing investments and make recommendations to achieve clients‘ financially driven goals
Strong grasp of digital marketing trends and key consulting frameworks and concepts
Familiarity with marketing automation tools and be comfortable navigating system architecture diagrams
Strong awareness of how systems and data integrate with contact plans, and capable of determining systems and data requirements for a given marketing strategy
Structured thinking and the ability to facilitate working sessions and brainstorming exercises among clients and peers across all levels of an organization
Strong understanding of zero, first, second, and third-party data usage and appropriate recommendations
Expert-level software knowledge including Project, PowerPoint, Excel, and Word
Bachelor‘s degree required and an MBA or master‘s degree equivalent is preferred

Additional Information
Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.

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