Social Media Executive
3 weeks ago
Job Description:
Responsibilities:
Develop and execute social media strategies to promote brand visibility and increase engagement across various platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn, and Snapchat.
Create, curate, and manage all published content (images, video, written) and ensure it aligns with brand identity and messaging.
Monitor and respond to audience comments, messages, and reviews in a timely manner.
Stay up-to-date with the latest social media trends, tools, and best practices, and incorporate them into our social media strategy.
Collaborate with the marketing team to create and implement social media campaigns that support marketing objectives such as product launches, promotions, and events.
Analyze social media performance using various analytics tools and provide regular reports with insights and recommendations for optimization.
Manage social media advertising campaigns, including budget management, targeting, and optimization to maximize ROI.
Build and maintain relationships with influencers and brand advocates to amplify brand reach and engagement.
Assist in the planning and execution of live events, social media contests, and other special projects.
Qualifications:
Bachelor‘s degree in Marketing, Communications, or related field.
2+ years of experience in social media management or digital marketing.
Strong understanding of social media platforms, algorithms, and best practices.
Excellent written and verbal communication skills.
Creative thinker with the ability to generate innovative ideas and content.
Proficiency in social media analytics tools and the ability to interpret data to drive insights and recommendations.
Experience managing social media advertising campaigns across various platforms.
Ability to work independently and collaboratively in a fast-paced environment.
Strong organizational and time management skills with the ability to prioritize tasks effectively.
Knowledge of graphic design and video editing tools is a plus.
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