Copy Supervisor

1 month ago

Gurgaon, India FoxyMoron Full time

The Creative Manager is responsible for FoxyMoron maintaining a leadership position in the market by contributing to:
Success of a set of assigned client accounts (leading to account renewals and upsells) by providing clutter-breaking brand strategy and effective execution of the strategy
Acquisition of new client accounts by providing clutter-breaking brand strategy during pitches
Creation of innovative, creative solutions across platforms
Smooth inter-department collaboration
Building of capable, independent, motivated teams

Role Responsibilities & Deliverables

Strategic
Work with content partners to generate new concepts and opportunities
Create case studies along with the Account Management team to be used for award entries, partnerships and pitches

Communication & Coordination
Attend mid size campaign briefs by the Account Management team
Meet clients every fortnight to understand clients satisfaction with creative strategy and execution and build relationship

Creative Strategy
Decode briefs along with the account management team
Brand strategy & execution plan basis the decoded client brief for campaigns
Brand strategy for new client pitches
Pitch mid-size campaigns to clients along with the Account Management team
Experiment with new content formats that can be utilized for client pitches, client briefs and new partnerships
Search for new trends and insights that can be utilized for client pitches, client briefs and new partnerships

Creative Execution
Create contextual, innovative content
Collaborate with functional teams for executing client briefs
Work closely with arts & graphics, video and production teams to co-create content
Write concepts and final scripts, and create storyboards with the art team
Quality check and vet social media content & responses, SEO content, brand website content, blog content and final scripts written by the team
Conduct aesthetic checks and edits during pre-production and production stage
Attend shoots and music recordings to supervise work quality and processes
Conceptualize ideas related to influencer associations
Ensure accurate referencing and industry benchmarking by the team

Team
Hire capable, independent resources that can understand, communicate and execute client briefs accurately
Organize weekly team meetings to track work progress and provide feedback to the team as a whole
Create a team culture of innovation, research and self-development
Build more capable teams by mentoring and guiding them
Work with the L&D team to structure training programs that directly impact work quality along with specific competencies

Core Competencies

Creativity
lnnovate ideas for campaigns
Understand design and smart copy and recognize fresh approaches to advertising
Intimate understanding of design, copy and web best practices/guidelines
Keen awareness of current trends in advertising

Leadership & Team Management
Lead by example & mentor team members
Keep team members motivated at all times
Provide appropriate level of feedback concerning team progress (via performance reviews and on the job feedback)
Train, mentor and motivate the team

Customer Focus
Keep client needs in mind while framing strategies
Timely resolution of client escalations

Planning & Organising
Tactfully prioritise tasks and projects to manage work across brands
Deliver within deadlines with the available resources
Keen eye for detail

Communication
Excellent written and verbal skills
Ability to clearly articulate complex ideas and strategies to clients and the team
Ability to sell work and ideas, and respond positively to feedback

Desired Qualifications & Experience

UG - Any Graduate - Any Specialization OR PG - Any PG Course – Any Specialization; Post Graduation Not Mandatory.
Candidates with 3+ years of work experience can apply. Prior experience in Social Media and online content creation will be preferred
Prior team management experience preferred
Proven & demonstrable experience of being able to work under pressure and multi-task. Should be comfortable with handling pressure since the role demands it

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