Digital Strategist

4 weeks ago

New Delhi, India Pulp Strategy Full time

Overview of job

Pulp Strategy is seeking a strategist with minimum 4-8 years of work experience in Strategy, media planning, business impact planning and communications including client advisory in a Digital agency. The Role is responsible for building strategy and supporting the business & client leadership team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.

Reporting of the role
This role reports to the Business team head,

3 best things about the job:
·        You get to work on iconic brands with an award-winning team
·        Entrepreneurial environment with high growth opportunities and intellectual freedom.
·        Fun on the job, with an extremely spirited and talented team

Measures of success –

In three months, you would have:
·            Complete knowledge of the categories of key targeted industries
·            Present brand, campaign strategies and data driven insights.
·            Support the business & business team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.
·            Able to understand agency and client working style and deliver on his/her day-to-day requirements
·            Independently work on tools needed to build data driven creative campaigns
·            To participate in idea generation sessions

In six months, you would have:
·            Developed and see at least 3 key strategies being implemented in your key accounts
·            Developed a good client relationship, and trust.
·            Proactively taking initiatives for sharing additional information with team and client
·            Codify learnings and best practices on Digital, across platforms.
·            Identify meaningful trends to bet on, in an increasingly dynamic media landscape

In 12 months, you would have:
·            Worked on end-to-end award-winning solutions and campaigns
·            Led key client pitches with the business ream leading to additions to the agency client portfolio.
·            Creating strategies along with cross teams and seamlessly integrating digital, on-ground, and branded content for brands.
·            Prepared and submitted award entries.
·            Train and mentor new joinees

Some of the things we’d like you to do:

Digital Landscape understanding

·             Strong understanding of the digital platforms– Facebook, AdWords, Programmatic, affiliate, and other platforms
·             Should be well-versed with planning tools like sem rush etc.
·             Awareness of emerging/new technologies that can be leveraged to drive brand salience
·             Comfort and experience with B2B, B2C digital strategy.

Understanding Client Business

·             The candidate will need to understand the client business and short- and long-term objectives
·             Excellent creative understanding and a keen understanding of creative strategy
·             Suggest a digital strategy/road to the client basis the objectives (working with other internal stakeholders)
·             Understanding the brief and campaign objectives from the client
·             Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client’s business objective
·             Working with the delivery teams to ensure there is a holistic pitch developed for each prospect client.

A Bit About Yourself

·            Experience: 4+ years in an agency including client advisory
·            candidates from Digital Agency are preferred.
·            The candidate should be good with data management experience, with the ability to translate excel data into powerful PowerPoint representations
·            Strong organizational skills, detail-oriented and capable of multi-tasking
·            Solid understanding of media concepts/terms, creative and budget requirements
·            Solid grasp of digital marketing, especially a deep knowledge of digital media
·            Strong written and verbal communication skills including the desire to progress
·            Proven problem-solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment
·            Highly articulate, story-telling capability
·            Self-motivated, proactive, highly organized, and drives for business results with urgency
·            Able to design, implement, and analyze primary consumer research with minimal supervision

Minimum qualifications:
·        MBA or master’s degree in Marketing
·        4-8 years’ experience

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