Business Analyst

1 month ago


Bengaluru, India Valiance Solutions Full time

About Us
Valiance is a leading AI consulting firm based in Delhi NCR, India, specializing in providing cutting-edge solutions across AI, data engineering, and cloud platforms. With a dedicated team of over 120 professionals skilled in data science, generative AI, cloud engineering, and computer vision, we serve a primary market in the US and India. Our mission is to empower businesses with innovative technology solutions that drive growth and efficiency.

Job Description:
We are looking for a Marketing Analytics Specialist with a strong background in web analytics, digital campaign analytics, and marketing funnel analytics. The ideal candidate will have a passion for analyzing marketing data and translating it into actionable insights that can drive strategic decisions and improve overall marketing effectiveness.

Responsibilities
Design and execute analyses to understand the effectiveness of various marketing campaigns and channels.
Monitor and analyze marketing funnel performance, identifying areas for improvement and optimization.
Utilize SQL for data extraction, manipulation, and analysis, delivering insights that inform marketing strategies.
Employ Python for advanced data analysis tasks, enhancing the depth and efficiency of insights generated.
Independently present findings and recommendations to both technical and non-technical team members, ensuring clear communication and actionable advice.
Collaborate with marketing and sales teams to align on objectives, share insights, and drive the implementation of data-driven strategies.
Stay up-to-date with the latest trends and technologies in marketing analytics, continually seeking ways to improve our processes and outcomes.

Functional Skills:
3-5 years of experience in web analytics, digital campaign analytics, and marketing funnel analytics.
Proven ability to analyze complex datasets and provide strategic insights and recommendations.
Experience with A/B testing and other quantitative testing methodologies.
Strong understanding of marketing metrics and KPIs.

Technical Skills:
Proficiency in SQL is required.
Experience with Python is a strong plus.
Familiarity with analytics and visualization tools (e.g., Google Analytics, Tableau, Power BI).
Knowledge in data modelling is desired
Knowledge of CRM systems and digital marketing platforms.

Personal Skills:
Excellent communication skills, with the ability to clearly present data-driven insights to diverse audiences.
Strong analytical and problem-solving abilities.
Ability to work independently and as part of a team.
High level of initiative and drive, with a commitment to continuous learning and improvement.


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