Public Relations Officer

4 weeks ago

Hyderabad, India Vivifi India Full time

As a Public Relations Manager, you will play a pivotal role in shaping and executing PR strategies and campaigns to enhance the organization‘s reputation and foster positive relationships with stakeholders and the media. Collaborating closely with internal teams and senior management, you will identify emerging trends and align PR efforts with organizational objectives. Your responsibilities will encompass a wide range of tasks, including internal communications, event coordination, content creation, media relations, and performance analysis.
What we expect you to do:
Develop and implement comprehensive PR strategies and campaigns to promote the organization‘s brand and objectives.
Cultivate positive relationships with stakeholders, industry bodies, and media outlets to enhance the organization‘s reputation and visibility.
Collaborate with internal teams, such as creative and digital marketing, to ensure alignment and integration of PR efforts with overall marketing initiatives.
Work closely with senior management to develop internal communications programs and processes to support organizational change and employee engagement initiatives.
Create and distribute internal newsletters and emailers on a bi-weekly basis to keep employees informed and engaged.
Edit and update promotional materials and publications, including brochures, videos, and social media posts, to ensure consistency and accuracy.
Identify, plan, and coordinate conferences, webinars, and other events where the organization or spokesperson can represent, present, or participate.
Organize PR events, such as open days and press conferences, and serve as the primary point of contact for media inquiries and interactions.
Write and produce presentations, articles, press releases, and social media posts to effectively communicate key messages and initiatives.
Design or project manage the production of visual communications and digital content to support PR efforts.
Attend and participate in promotional events, such as press conferences, exhibitions, summits, and visits, to represent the organization and build relationships.
Seek out new promotional opportunities for partnerships and sponsorships to expand the organization‘s reach and impact.
Analyze media coverage and provide insights and recommendations to enhance PR strategies and tactics.
Commission or conduct relevant market research and data analysis to inform PR initiatives and decisions.
Conceptualize ads and analyze the success of online advertising campaigns to optimize performance.
Maintain accurate records of progress, budgets, and timelines, and provide regular updates to senior management.
what are we looking for:
Proven experience as a Public Relations Manager or similar PR role, demonstrating a track record of successful PR campaigns and initiatives.
Deadline-oriented with excellent follow-up and reporting skills, able to manage multiple projects simultaneously and meet tight deadlines.
Strong interpersonal and communication skills, both oral and written, with the ability to effectively convey complex information to diverse audiences.
Ability to remain calm and diffuse tense situations, particularly during crisis management scenarios.
Exceptional prioritization and planning abilities, with a keen attention to detail and a proactive approach to problem-solving.
Proficient in digital media skills, including graphic design, video editing, and blog administration, to create compelling content and engage audiences effectively.
Proven social media management experience, with a deep understanding of social media platforms and best practices.

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