Communications Specialist

4 weeks ago

Bengaluru, India Biocon Academy Full time

Key Responsibilities

• Plan and manage the design, content, and production of all marketing materials
• Maintain the Biocon Academy website and create new pages as and when required
• Develop and implement effective communication strategies to build the BA brand
• Create and design LinkedIn newsletters
• Work with social media class representatives to obtain timely information for social media posts and blogs
• Collaborate with alumni students to gather video testimonials and keep the Instagram page active
• Collaborate with key internal stakeholders to brainstorm content ideas aligned with the company‘s strategy and in support of various brand initiatives, especially for new programs
• Analyze and present detailed media reports on various social media platforms
• Plan and organize events with internal teams and external vendors such as Alumni Day and Graduation Day
• Address communication-related issues on various social media platforms promptly
• Partner with influencers to enhance the brand presence on social media
• Adhere to the company‘s style guide to ensure the production of high-quality and error-free copy
• Manage various social media accounts, including the YouTube channel, and maintain a positive public image within these networks

Preferred Candidate Profile

• Bachelor‘s or master‘s degree in communications, journalism, public relations, or a related field
• Minimum of 5 years of experience
• Should have a basic knowledge of design tools such as Canva, Illustrator, or CorelDraw
• Working knowledge of WordPress CMS, SEO/SEM, and advertising on social media platforms, including LinkedIn
• Must be a confident communicator and presenter
• Extensive knowledge of Microsoft Office, especially PowerPoint
• Strong writing, editing, proofreading, layout, and design skills are essential, including the ability to present concepts verbally
• Must possess excellent organizational and planning skills
• Strong knowledge and understanding of current trends in digital and social media
• Self-motivated with a positive and professional approach

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