Marketing Manager

4 weeks ago

Noida, India Republic World Full time

Job Summary: As a Growth Marketer, you will be responsible for leading our organic and paid growth efforts, leveraging data-driven strategies to optimize ROI analysis. The ideal candidate will have a strong background in digital marketing, with a focus on driving website traffic, increasing daily active users, and maximizing engagement across web and mobile platforms. Additionally, the candidate will be responsible for managing campaign delivery, and utilizing in-house, partnership, and third-party resources to meet campaign objectives effectively.

Key Responsibilities:

Organic and Paid Growth:
Develop and execute strategies to increase website traffic and daily active users/views.
Optimize website session time through targeted marketing initiatives and content optimization.
Drive app downloads and increase daily active users for mobile and TV applications.
Enhance user time spent on the app and overall engagement metrics through strategic campaigns and feature enhancements.

ROI Analysis:
Utilize data analytics tools to track and analyze the ROI of marketing campaigns.
Identify opportunities for optimization and refinement based on performance metrics.
Implement A/B testing methodologies to improve campaign effectiveness and conversion rates.

Campaign Delivery Management:
Collaborate with cross-functional teams to understand campaign requirements and objectives.
Assess available resources, including in-house inventory, partnership inventory, and third-party partners, to develop comprehensive campaign delivery strategies.
Coordinate with internal and external stakeholders to ensure seamless execution of campaigns, meeting deadlines and quality standards.
Monitor campaign performance in real-time, making necessary adjustments to maximize results and ROI.

Qualifications:
Experience Range: 4 to 5 years of experience in Growth Marketing
Bachelor‘s degree in Marketing, Business Administration, or related field.
Proven experience in digital marketing, with a focus on growth, acquisition, and engagement.
Proficiency in data analysis tools and platforms, such as Google Analytics, Adobe Analytics, or similar.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
Detail-oriented mindset with a strategic approach to problem-solving.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Why Work with Us:
Be part of a leading news network that is at the forefront of innovation in the media industry.
Competitive salary and benefits package.
Opportunities for professional growth in a supportive and creative environment.
Work on projects that have a significant impact on the national and global stage.

Please Note: This is an onsite opportunity and we work on a 6-day basis.

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