Influencer Strategist

3 weeks ago


Delhi, India Schbang Full time

Years of Experience:
1-2 years

Department:
Influencer Management

Major Responsibilities
Networking with influencers.
Plan persuasive approaches and pitches that will convince potential influencers to engage in business with the company.
Develop a rapport with new influencers/ bloggers as well as maintain relations with the existing influencers/ bloggers.
Research & Identification:
Analyse the client’s brand tone, the vision, and how they would like to project themselves.
Responsible for carrying out in-depth research to identify the current influencers/bloggers in the market and the correlation between their market projections and the brand.
Responsible for reaching out to influencers and blogger to discuss new business synergies.
Sharing the quotations and deliverables.
Strategy:
Responsible for creating a strategy in tandem with the Integrated Solutions Head and the client as to how they want their brand to be visible and what platforms would they like to operate upon.
Ensure these timelines are shared with the influencer/ blogger
Execution:
Responsible for creating the relevant content that needs to be shared and gaining the approval from the client.
Responsible for sharing the finalized content with the influencers and bloggers and ensuring they post the content live.
Responsible for cross promotional strategy.


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