(16/09/2025) Travel Brand Head

6 days ago

Salem India Travelfika Full time

Job Description

Job Summary

We are seeking a dynamic and visionary Travel Brand Head to lead our brand strategy, marketing, and positioning in the competitive travel and tourism industry. The role involves creating a strong brand identity, driving growth through innovative marketing campaigns, building strategic partnerships, and ensuring consistent customer engagement. The Travel Brand Head will work closely with cross-functional teams to enhance brand value, deliver exceptional customer experiences, and maximize revenue opportunities.

Key Responsibilities

- Develop and implement the overall brand strategy to strengthen market presence and brand recall.
- Lead brand positioning, identity development to differentiate the company in the travel industry.
- Monitoring the sales department, day-to-day sales count, implementing strategies to improve the overall sales of the company
- Design and execute integrated marketing campaigns across digital, offline, and partner channels.
- Monitor market trends, customer insights, and competitor activities to refine strategies.
- Build and maintain strong relationships with tourism boards, airlines, hotels, and travel partners.
- Ensure brand consistency across all communication, advertising, and promotional materials.
- Oversee digital marketing, social media, and influencer collaborations to enhance brand visibility.
- Drive customer engagement and loyalty programs to build long-term relationships.
- Collaborate with product, sales, and operations teams to align brand initiatives with business goals.
- Manage the brand marketing budget effectively, ensuring high ROI.
- Represent the brand at industry events, exhibitions, and conferences.

Key Skills & Competencies

- Strong leadership and strategic thinking abilities.
- Deep understanding of travel and tourism industry trends.
- Expertise in sales,brand management, marketing, and digital strategies.
- Excellent communication, negotiation, and presentation skills.
- Creative mindset with strong analytical and problem-solving abilities.
- Ability to manage multiple projects and deliver results under deadlines.

Qualifications & Experience

- Bachelors or Masters degree in Marketing, Business Administration, Travel & Tourism, or related field.
- 512 years of experience in sales, brand management, marketing, or leadership roles in the travel/tourism industry.
- Proven track record of building and scaling successful travel brands.
- Experience working with international/domestic travel brands, agencies, or hospitality groups preferred.

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