Franchise Acquisition Manager

About Brio Elevators:

BRIO, an Indo-Italian powerhouse, is redefining the art of elevation through an extraordinary fusion of luxury, technology, and design. With an unwavering commitment to innovation and customer excellence, BRIO introduces the world's most advanced home and commercial elevators, seamlessly blending safety, sophistication, and cutting-edge functionality.

Job Overview:

The Franchise Acquisition Manager plays a pivotal role in the growth and expansion of the brand by identifying, sourcing, and acquiring new franchisees. This position is responsible for driving the recruitment process, guiding prospective franchisees through every step of the journey, and ensuring alignment with the company's franchise objectives and values. The Franchise Acquisition Manager will collaborate closely with the Franchise Development team, marketing, and legal teams to ensure smooth and effective franchise recruitment and onboarding processes.

Key Responsibilities:

- Franchise Prospecting and Lead Generation:
- Identify and develop a pipeline of potential franchisee candidates using various methods, including online databases, franchise trade shows, networking events, and cold calling.
- Utilize both inbound and outbound marketing strategies to generate leads.
- Screen and evaluate leads based on their financial capabilities, business acumen, and alignment with the brand's core values and culture.
- Franchise Sales Process Management:
- Manage the full sales cycle from initial contact through to franchise agreement signing.
- Conduct thorough consultations with prospective franchisees to assess their interest, capabilities, and compatibility with the franchise opportunity.
- Provide detailed information to prospective franchisees regarding the brand, business model, franchise process, and financial requirements.
- Coordinate with the marketing team to provide necessary materials to educate potential franchisees.
- Franchisee Assessment and Selection:
- Evaluate and assess prospective franchisees through a series of interviews and background checks.
- Facilitate the completion of financial assessments and background checks to ensure the financial and operational capabilities of potential franchisees.
- Review candidates' business plans and assess their ability to successfully run a franchise unit.
- Franchise Development Strategy:
- Work closely with the Director of Franchise Development to implement and refine franchise recruitment strategies and goals.
- Identify key markets for expansion and prioritize target regions for franchise development.
- Assist in identifying franchise industry trends and competitor activity to enhance recruitment strategy.
- Relationship Building and Communication:
- Build and maintain strong relationships with prospective franchisees throughout the recruitment process.
- Serve as the primary point of contact for all franchise acquisition inquiries, providing timely, clear, and consistent communication.
- Guide prospective franchisees through the process, ensuring that they are well-informed at each step.
- Develop and nurture relationships with current franchisees to ensure a strong network of brand ambassadors.
- Franchise Documentation and Onboarding:
- Support franchisees in completing all necessary paperwork and legal documents associated with the franchise agreement.
- Coordinate with legal and compliance teams to ensure all documents meet company policies and legal requirements.
- Help facilitate a seamless transition from franchise signing to training and the opening of new franchise locations.
- Performance Tracking and Reporting:
- Maintain an accurate and up-to-date record of all franchise acquisition activity within the CRM system.
- Prepare and present regular reports on franchise sales performance, pipeline status, and recruitment activities to senior management.
- Analyse and report on lead generation, conversion rates, and other key performance indicators to optimize franchise acquisition efforts.

Required Skills and Qualifications:

- Experience:
- Bachelor's degree in business, Marketing, Sales, or a related field (or equivalent work experience).
- Minimum of 5 years of experience in franchise sales, development, or business development, with a proven track record of franchise recruitment and acquisition.
- Experience in a sales or relationship management role, preferably within a franchise or retail environment.
- Skills:
- Strong interpersonal and communication skills, with the ability to build rapport and trust with potential franchisees.
- Excellent negotiation and closing skills, with a keen ability to influence and persuade.
- Knowledge of franchise law and compliance requirements.
- Strong organizational and time-management skills, with the ability to handle multiple projects and meet deadlines.
- Proficiency in CRM software and Microsoft Office Suite (Excel, PowerPoint, Word).
- Ability to analyse market trends, financial data, and franchisee performance metrics to inform recruitment strategy.
- Attributes:
- Self-motivated, goal-oriented, and results-driven.
- Detail-oriented with strong analytical and problem-solving abilities.
- A team player who can also work independently with minimal supervision.
- Strong customer service orientation and ability to build lasting relationships.
- High level of integrity, professionalism, and discretion when dealing with confidential information.

Preferred Qualifications:

- Master's degree in business administration (MBA) or a similar field.
- Previous experience in the franchise industry or franchise development.
- Experience in using franchise marketing software, CRM tools, or other recruitment platforms.
- Ability to travel to various regions for franchise expos, recruitment events, and franchisee meetings.

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