Copywriter

4 weeks ago

Jūnāgadh, India Litmus Branding Full time

Knowing the Organization - Have complete understanding of Litmus' Vision, Mission & strictly follow the values of the organization at every level. Copy & Content Strategy - Developing compelling content strategies & creative concepts for a myraid of print & digital projects such as, but not limited to, brand story telling, brand positioning, marketing collaterals, scripts, jingles, events, social media, blogs, articles & websites. - Identifying, documenting, and articulating the right content strategy for each brand based on critical factors - Target audience and perceptions. - Nature of Business: B2C, B2B, B2Ch, D2C. - Brand Value Proposition - Unique selling proposition - Brand Positioning - Brand Values,Tone & Personality. - Nature of the asset, marketing collateral, or channel the content is going to be used for. - Ensuring the right balance of creative & functional value in each copy, message or content developed for various brands Pitches, Awards & Presentations Development - Development of presentations for new strategies, upsell/cross sell objectives for pitches or existing clients. - Development of presentations for research & analysis done for particular project or project objectives. - Research & setting up opportunities for Awards. Reporting & Management - Daily, weekly and monthly reporting to Copy Head/ Hods on multiple factors such as, but not limited to - Review as per role task document - Current & Upcoming deliverables & deadlines - Completed deliverables - Challenges, Missed Deadlines & Client feedback/complaints - Understand, & protect the agency's brand values at every level. Continuous Learning and Improvement - Staying abreast of industry trends, consumer behavior shifts, and emerging technologies to inform and enhance copywriting strategies and approaches - Seeking opportunities for professional development and skill enhancement to continually refine and elevate copywriting capabilities Skills - Exceptional writing skills with a focus on creativity, clarity, and brevity - Ability to deeply understand brand identity and values to effectively communicate brand messages - Skill in adapting writing style to suit different mediums and form factors, including print and digital media - Creativity in storytelling and narrative development while maintaining a rational approach - Proficiency in writing for social media platforms, adapting content to fit specific formats and engage target audiences effectively - Research skills to gather insights and data to inform copywriting strategies - Time management for meeting tight deadlines and managing multiple projects simultaneously Knowledge - Advanced knowledge of english grammar, & sentence structure formats. - Knowledge of copywriting formulas such as, but not limited to- - PAS - AIDA - BAB/FAB - Understanding of brand strategy, positioning & personality principles such as, but not limited to- - Porter's generic competitive strategy - Aakar's Model - Carl Jung's Archetypes - Knowledge of branding and marketing concepts and techniques - Familiarity with different forms of media and their unique content requirements - Awareness of industry trends in copywriting and content marketing - Understanding of analytics tools for tracking and measuring content performance - Knowledge of SEO principles and keyword optimization for web copy Qualifications: Bachelor's / Master's Degree Experience: 2-4 Years Interested candidates are welcome to share CV on hr@litmusbranding.com / careers@litmusbranding.com

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