Marketing Analyst- Upto 15LPA

1 week ago

Bengaluru India Talentiser Full time

Job Description We are Hiring for a Fintech Startup based out in Bangalore location. Responsibilities: Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a detailed understanding of channel operations. Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value. Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates. Perform forecasting and predictive analysis for the various business units. Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns. Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline contribution. Own marketing attribution modeling and recommend budget allocation across channels. Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities. Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership. Support A/B testing, personalization, and campaign optimization with actionable data insights. Conduct competitive and industry benchmarking to guide growth strategy. Requirement:- 35 years experience as a Marketing Analyst/Business Analyst in SaaS, Fintech, or B2B organisations. Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Heap, or Userpilot. Hands-on experience with CRM & marketing automation platforms (HubSpot, Salesforce, Clevertap). Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage. Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle metrics. Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for leadership.

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