Copywriter / Content Strategist (ai-enabled)

1 week ago

Chennai Tamil Nadu, India Aiwo Limited Full time

Experience 2-3 years min 2 years hands-on o Location Chennai o Function Performance Copy SEO Content Systems Role Purpose Own conversion-focused storytelling across the funnel ads PDP PLP landing pages email WhatsApp eBooks print scripts and decks and run an AI-accelerated content engine that reliably lifts CTR and CVR Take end-to-end ownership of website Shopify content all services products keep it fresh optimized and compliant and publish two blog posts per week to build an engaged content-hub community What You ll Own Website Shopify Content Ownership End-to-End Plan create edit and publish content for all service pages product pages PDP PLP collection pages landing pages FAQs and microcopy Maintain a content freshness schedule audits updates pruning internal links schema meta and ensure brand medical legal and claims compliance Operate the Shopify Blog or CMS with 2 posts week run editorial calendar briefs SME interviews and visual coordination Build a reader community CTAs to subscribe comments moderation interlinks recap newsletters WhatsApp Email distribution and periodic pillar-cluster series High-Conversion Web Copy PDP PLP modules comparison benefits tables pricing FAQs reviews and CRO microcopy Ad Display Copy Google Meta YouTube TikTok ads display retargeting hoardings OOH headlines CTAs Long-Form Sales Collateral eBooks whitepapers catalogues line sheets flyers brochures case studies one-pagers Video Stage Scripts Video ad product demo scripts UGC prompts stage scripts for public talks events Presentations PPT Keynote narratives for sales training investor partner decks SEO GEO Local Generative Engine Optimization Intent research keyword maps on-page titles meta H1 H2 internal linking location pages GMB copy coordinate schema with dev AI Acceleration Governance Train custom GPTs with voice tone claims guardrails and reusable prompt packs build style guides componentized copy blocks and offer matrices Core Responsibilities Produce unique high-convincing high-converting copy with systematic variant testing Keep web content current offers features disclaimers pricing run quarterly content audits and monthly refreshes on top URLs Publish 2 quality blogs week pillar cluster cadence enable content distribution email WhatsApp social snippets and spark conversation questions CTAs Partner with design video dev for on-time launches deliver precise copy decks char limits line breaks alt text captions Build and prioritize test backlogs hooks offers formats tied to CTR CVR outcomes Requirements Required Skills Proven performance copy with measurable CTR CVR lifts across search social display video OOH Web UX writing for PDP PLP LP comparison tables pricing FAQs CRO microcopy Long-form storytelling eBooks catalogues flyers and deck narrative skills Scriptwriting for video ads 6 15 30 60s product demos stage presentations SEO on-page local SEO keyword maps on-page rollout uplift in impressions clicks AI workflows prompt chains tone transformers outline draft systems with IP compliance hygiene CMS publishing and content ops Shopify Blog Headless or WordPress Webflow any two Tool Stack you should already use most CMS Publishing Shopify PDP PLP Blog metafields Webflow nice GDocs SEO Research GSC GA4 Ahrefs SEMrush Keyword Planner AlsoAsked AnswerThePublic Schema coordination via dev GTM CRO Analytics GA4 Looker Studio Hotjar Clarity UTM builder

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