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Adobe CDP Specialist

4 weeks ago

Gurugram, India KPMG India Full time

About KPMG in India:

KPMG entities in India are professional services firm(s). These Indian member firms are affiliated with KPMG International Limited. KPMG was established in India in August 1993. Our professionals leverage the global network of firms, and are conversant with local laws, regulations, markets and competition. KPMG has offices across India in Ahmedabad, Bengaluru, Chandigarh, Chennai, Gurugram, Hyderabad, Jaipur, Kochi, Kolkata, Mumbai, Noida, Pune, Vadodara and Vijayawada.

KPMG entities in India offer services to national and international clients in India across sectors. We strive to provide rapid, performance-based, industry-focused and technology-enabled services, which reflect a shared knowledge of global and local industries and our experience of the Indian business environment.

#KI

Job Description

"This job opportunity is with KPMG India"

Skill- Adobe CDP Specialist

Location- Gurgaon/Bangalore/Mumbai

Experince : 6 to 12 years

We are seeking a highly skilled Adobe CDP Specialist/Manager to lead the implementation and optimization of our Adobe Customer Data Platform. The ideal candidate will have extensive experience with Adobe CDP and a strong background in data analytics, customer data management, and digital marketing strategies. This role is crucial for enhancing our customer data capabilities, providing actionable insights, and delivering personalized customer experiences across all touchpoints.

Responsibilities:

- Implement, manage, and optimize the Adobe Customer Data Platform to ensure it aligns with our business objectives and digital marketing strategies.
- Collaborate with IT, data science, and marketing teams to integrate various data sources into the Adobe CDP, ensuring data quality and consistency.
- Develop and maintain a deep understanding of customer data, segments, and behaviors to drive personalized marketing campaigns and customer experiences.
- Utilize Adobe CDP's analytics and AI capabilities to generate insights, predict customer behaviors, and inform strategic decisions.
- Design and execute A/B testing and other experiments to optimize customer journeys and marketing effectiveness.
- Oversee data governance, compliance, and privacy standards within the Adobe CDP environment, ensuring adherence to relevant laws and regulations.
- Collaborate with stakeholders across the organization to identify opportunities for leveraging customer data to drive business growth and customer satisfaction.
- Train and mentor team members on Adobe CDP best practices, features, and capabilities.
- Stay abreast of industry trends, developments in Adobe CDP technology, and best practices to continuously drive innovation and improvement.

Requirements:

- Proven experience with Adobe Customer Data Platform.
- Strong understanding of digital marketing principles, data analytics, and customer experience strategies.
- Proficiency in data integration, data modeling, and data analysis techniques.
- Experience with Adobe Analytics, Adobe Target, and other Adobe Experience Cloud solutions is highly desirable.
- Excellent problem-solving skills, strategic thinking, and the ability to deliver results in a fast-paced environment.
- Strong communication and collaboration skills, with the ability to work effectively with both technical and non-technical stakeholders.
- Knowledge of data privacy laws and regulations, such as GDPR and CCPA, is an advantage.

B.E/B.Tech/ BCA/MBA/MCA Full-Time education

Equal Opportunity Employer:

KPMG India has a policy of providing equal opportunity for all applicants and employees regardless of their color, caste, religion, age, sex/gender, national origin, citizenship, sexual orientation, gender identity or expression, disability or other legally protected status. KPMG India values diversity and we request you to submit the details below to support us in our endeavor for diversity. Providing the below information is voluntary and refusal to submit such information will not be prejudicial to you.