Performance Marketing Group Head

6 days ago

Gurugram, India Omnicom Media Group India Full time

We Are Hiring | Performance Media Group Head | Gurgaon We are seeking a strategic and results-driven experts – Performance Media to lead our digital performance function in Gurgaon. This role entails end-to-end client campaign ownership—from strategy to execution—ensuring high-impact, data-driven outcomes for clients. Experience: 3-5 years Key Responsibilities: - Interpret and align with clients' overall media objectives, mapping the impact of digital touchpoints across Search, Social, Affiliate, and Programmatic channels - Develop comprehensive campaign strategies based on client briefs and budget limitations. - Create and oversee integrated execution plans, with optimal allocation across search, social, programmatic, etc. - Monitor campaign deployment, provide ongoing performance reviews, and implement optimizations. - Deliver regular reporting—including dashboards, performance data, and insights—to clients. - Conduct milestone and post-campaign review meetings, sharing findings and identifying new opportunities. - Assist in refining internal processes, formats, and checklists to enhance delivery quality. - Build and maintain strong relationships with clients, media partners, and vendors. Qualifications & Experience: - Bachelor's degree; MBA/PG Diploma in Business Management preferred. - 3-5 years' experience in performance media, digital media planning, or performance marketing . - Demonstrable expertise across Google Ads, Google Analytics, DV360, Meta Ads,Amazon, Flipkart and affiliate/programmatic technologies - Strong analytical, strategic, and problem-solving skills. - Excellent written and verbal communication and presentation abilities. - Proven experience managing clients and mentoring smaller teams. - Comfortable working in cross‐functional environments. Skills & Tools: - Proficient in media planning, optimization, and campaign analytics. - Familiarity with keyword planner, reach planner, performance planner, and audience insights tools. - Certifications in Google Ads, Facebook Blueprint, DV360, etc., preferred. - Detail-oriented and process-driven. - Up-to-date with industry trends and emerging digital technologies

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