Head of Sales Marketing

3 weeks ago

Mumbai, India People Tree Consultants Full time

Job Title: Head Sales and Marketing Location: Mumbai (Sakinaka) Experience: 12+ years Industry: Information Technology Function: Sales & Marketing Position Summary: The Head of Sales and Marketing will lead and drive our sales and brand positioning efforts across PAN India. This is a strategic leadership role focused on building market presence, driving demand, enhancing brand visibility, and accelerating revenue growth through effective go-to-market strategies. While the role covers both sales and marketing responsibilities, the ideal candidate will have a strong bias toward marketing leadership—owning product positioning, messaging, campaign execution, and digital outreach strategies. Key Responsibilities: - Develop and execute comprehensive marketing strategies for IT products to drive lead generation, brand visibility, and market penetration. - Lead product positioning, value propositions, and marketing messaging in line with target customer personas and market trends. - Coordinate product launches and ensure alignment with the sales team for go-to-market strategies. - Manage brand reputation through PR, media engagements, webinars, events, and strategic partnerships. - Leverage marketing analytics and KPIs to optimize campaign performance and improve ROI. - Build and manage a high-performing sales team focused on B2B IT product sales across the PAN India focusing on West region. - Define and implement sales strategies to meet revenue targets and expand customer base in target markets. - Develop channel partnerships, enterprise relationships, and strategic alliances. - Work closely with the product and technical teams to align client feedback with product development and innovation. - Monitor pipeline health, forecast sales performance, and drive accountability. Required Qualifications & Experience: - Minimum 12 years of experience in Sales & Marketing, with at least 5 years in a leadership capacity. - Strong background in B2B marketing of IT products. - Proven track record of driving marketing-led growth and managing multi-channel marketing campaigns. - Experience in leading teams and scaling operations in across PAN India. focusing on West Region. - Ability to understand technical products and translate features into compelling marketing narratives. - Strong analytical mindset with experience in using marketing and CRM tools. - Exceptional leadership, communication, and stakeholder management skills. Preferred Attributes: - Graduation in any field is mandatory - MBA/PGDM in Marketing preferable

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