10/09/2025) Sr. Ad Insights Analyst

ABOUT THE ROLE AND OUR TEAM At The Knot Worldwide we are a global leader in the wedding and events industry providing innovative solutions and inspiring moments for couples around the world Our mission is to help people create unforgettable experiences and we re looking for a talented analyst to join us in achieving that goal RESPONSIBILITY Data Analysis Utilize internal and external analytical tools and platforms to process large datasets and generate comprehensive reports on campaign performance for weekly monthly and quarterly business and client reports SQL Expertise Leverage your SQL skills to extract and analyze data from various sources providing deeper insights and enhancing reporting capabilities Colloboration Work closely with cross-functional teams to interpret data and provide actionable insights that drive campaign improvements and enhance overall performance Reporting Develop and maintain standardized reporting templates and dashboards for internal stakeholders to ensure consistent and insightful data presentation Innovation Propose and implement new reporting methodologies and metrics to improve decision-making and performance evaluation Quality Assurance Perform QA checks on generated reports to ensure accuracy and consistency of data Mentoring Train and mentor team members on reporting tools and techniques fostering a culture of data-driven decision-making SUCCESSFUL CANDIDATES HAVE Proven experience in data analysis preferably within an advertising or digital marketing context Expertise in Excel and other analytical tools for data interpretation and reporting Strong ability to generate insights from complex datasets and communicate findings effectively Experience in developing and maintaining reporting templates and dashboards Excellent problem-solving skills and a keen eye for detail Demonstrated ability to work collaboratively with cross-functional teams Experience with tools such as Google Analytics Mixpanel Looker and SFMC is a plus About Us At The Knot Worldwide we believe you are more than a resume and invite you to go for it take the leap of faith and apply for this job if it sparks your passion to join TKWW and make a difference WHAT WE LOVE ABOUT YOU You Dream Big You iterate and experiment to drive innovation You Love Our Users You keep our global community at the center of everything you do You Do the Right Thing You strengthen your team through respect fairness and inclusion You Hustle Every Day You favor urgency and own your outcomes You Win Together People are at the heart of our success and you play as a team WHAT YOU LOVE ABOUT US We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out From mental wellbeing physical health and financial planning to engaging perks and discounts we are in the business of celebrating and supporting the Moments that Matter both in and out of the office We offer flexible vacation generous parental leave and prioritize initiatives that support the growth development and happiness of our people To facilitate in-person collaboration we have office spaces in Barcelona Spain Boston MA Delhi India Galway Ireland London England Madrid Spain New York NY Omaha NE Portland OR and Washington D C US Notice The Knot Worldwide provides equal employment opportunities EEO to all employees and applicants for employment without regard to race color religion sex national origin age or disability In addition to federal law requirements The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities The Knot Worldwide expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status About the Team WHAT WE DO MATTERS Here at The Knot Worldwide we believe in doing work that matters In more than 16 countries around the world The Knot Worldwide s leading family of brands-including The Knot WeddingWire Bodas The Bash The Bump and more-help people take celebration planning from inspiration to action When you join our global team you ll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us