Advisor Labs

Job Overview: The Digital Marketing Executive will be responsible for planning, executing, and optimizing multi-channel marketing campaigns to enhance global brand visibility, generate qualified leads, and support the company's growth in the IT and software development domain. This role combines strategic thinking with hands-on execution across paid media, SEO, and marketing automation. The ideal candidate will manage budgets, optimize performance, and share insights directly with leadership through data-driven reporting. Key Roles & Responsibilities: - Develop and execute data-driven digital marketing strategies across SEO, paid media, content, and automation channels to drive qualified lead generation and global brand visibility. - Plan, launch, and optimize paid campaigns on Google Ads, LinkedIn, and Meta, ensuring high-quality leads, cost efficiency, and measurable ROI. - Strengthen the company's SEO and content strategy through keyword research, technical optimization, backlinking, and content enhancement to improve organic visibility and domain authority. - Manage and refine marketing automation workflows and email campaigns (HubSpot or similar platforms) for lead nurturing, retention, and pipeline acceleration. - Create, publish, and optimize high-performing digital assets blogs, case studies, landing pages, and thought-leadership content aligned with B2B audience intent and sales goals. - Monitor, analyse, and report campaign performance using GA4, HubSpot, and Data Studio, translating insights into actionable improvements for continuous growth. - Collaborate closely with sales, product, and design teams to ensure consistent messaging and seamless alignment between marketing initiatives and business objectives. - Manage allocated marketing budgets effectively, recommending optimizations based on performance trends and market opportunities. - Oversee social media presence (primarily LinkedIn) to enhance engagement, credibility, and inbound inquiries through both organic and paid strategies. - Stay abreast of emerging AI-driven marketing tools, automation trends, and global B2B best practices to keep campaigns innovative and competitive. Required Skills & Competencies: - Strong understanding of B2B IT marketing, buyer journeys, and lead-generation funnels. - Proven experience with SEO implementation, PPC, content marketing, and marketing automation tools. - Hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, and Google Analytics 4 (GA4). - Background in marketing automation, email marketing campaigns, and lead nurturing workflows. - Experience with marketing analytics, data interpretation, and reporting dashboards. - Proficiency in CRM and automation platforms such as HubSpot, Zoho CRM, or Mailchimp. - Excellent analytical and reporting skills with the ability to translate data into actionable insights. - Sound knowledge of AI-powered marketing tools (e.g., ChatGPT for copy, Jasper, Surfer SEO, or Similar AI assistants). - Strong written and verbal communication skills, attention to detail, and creative problem-solving. - Ability to work independently in a dynamic environment with minimal supervision. Qualifications: - Bachelor's degree in Marketing, Business Administration, Communications, or related field. - Certifications in Google Ads, HubSpot Inbound Marketing, Meta Blueprint, or LinkedIn Marketing preferred. - 3+ years of proven experience in digital marketing within the IT/software industry. What We Offer: - Attractive base salary with performance-based bonuses. - Work on diverse projects spanning various industries and technologies. - Opportunities to work with new technologies and grow within the company. - Supportive remote work culture and focus on work/life balance. - Enjoy the flexibility of remote work from anywhere in India.